Page 58 - News

Prataap Snacks rides the desi gravy train, expands distribution network

Among the top 10 fastest growing consumer brands in the country, Yellow Diamond leverages the growing preference for local flavours in the snacks market

Clients believe in the power of agency brand name: Grey India CMD and CEO

In a conversation with BS, Samat along with Nirvik Singh, chairman & CEO of Grey Group in the AMEA region, lists the priorities and the way forward for the agency

Advertisers stay cold to India's growing list of non-cricket sports stars

Are they playing safe or taking a big risk, ask marketers

Social media firms need to pro-actively manage user expectations: Bacuvier

Media personalisation in the digital space is no longer a 'good to have' but a 'must have', says Guillaume Bacuvier

60% of Indian millennials eat out at least thrice a month, says report

What format of operation do restaurants follow?

Human error is a big security issue in data breaches, says study

Vantage point: Insights from cutting-edge research

China's Xiaomi is riding on Make in India with supplier investment summit

Smartphone player rides on Make in India to bring in global component suppliers for faster output and help its partners

Bengaluru is most preferred city for MBA aspirants in India: Survey

Out of the total applications processed, the highest proportion belongs to males, said the study by CollegeSearch

AirAsia to challenge SpiceJet, Go Air over low fares and first-time flyers

With a new campaign, an expanded fleet and new destinations, the airline looks to challenge rivals SpiceJet, Go Air over cheap fares and first-time flyers

Customer relationship management largest of all software markets: Gartner

Worldwide CRM software revenue amounted to $39.5 billion in 2017 overtaking DBMS revenue, which reached $36.8 billion in the same year

Post $10.2-bn Lotte Confectionery takeover, Havmor streamlines logistics

The home-grown ice cream brand is paring down its distribution network as it nurtures a pan-India ambition

IoT's possibilities can be fulfilled only when citizens are aware

IoT at home has captured public imagination, particularly in terms of facilitating household chores

In online advertising, focus on results more than process: MainAd execs

India is a promising country, with high Internet penetration and transactions, said Marino Gualano

Vedanta's smelting plant in Tamil Nadu feels the heat of protesters again

The smelter in Tamil Nadu accounts for nearly half of the country's copper output

YouTube looks to counter the trust deficit in one of its biggest markets

Video streaming platform YouTube is also aggressively pitching itself as the advertising platform of choice for brands with cheaper and more visible ads

ITC versus PepsiCo India: Open season for juice wars in Indian market

The Kolkata-based giant signals that the last word is still to be spoken in the battle for brand supremacy in juices

How companies are using Neuromarketing to influence what brands you buy

Neuromarketing - the analysis and optimisation of marketing strategies using methods from neuroscience - is a relatively new addition to the marketing expert's arsenal

Smiley Company looks to cash in on the ubiquity of its trademark emoji

Can Smiley Company rise above its generic status in the Indian market?

As Vinod Rai-led banks' bureau demits office, its future remains uncertain

The Banks Board Bureau started out with an ambitious mandate to reform PSB governance but found itself reduced to an appointments board. Here is how

Data tracker: Digital transactions to hit $100 billion by 2020, says report

There will be 2.5x women shoppers and 3x older shoppers (35+ years) compared to today