The battle for the Creative Abbies is a square one between advertising agencies Ogilvy &amp; Mather and the Mudra group. Ogilvy was the winner last year, while Mudra was the runner-up. So, if Mudra manages to pip O&amp;M to the post this time, it will be sweet revenge.

Goafest 2011: It's O&M versus Mudra

Business Standard

Charlie Crowe, chief executive officer of the Festival of Media, an international award show that started in 2009 and is slowly gaining the reputation of being a benchmark in the global media industry, believes not enough is being done on that front.

Are the Media Abbies relevant?

Seeking transition from &lsquo;Battlefield to Boardroom&rsquo;, 27 defence officers today completed their General Management Programme from Indian Institute of Management, Lucknow (IIM-L).

'Gunning' for corporate glory: Armed personnel graduate from IIM-L

O&amp;M had a tally of 31 trophies lower than Mudra&rsquo;s 37. But Mudra had two golds, lower than O&amp;M as well as another rival Leo Burnett, which bagged three golds.

O&M beats Mudra, wins Creative Abbies

Robin Wight, president of the Engine Group, an independent communications company based in the UK, was a speaker at the GoaFest. In an interview with Priyanka Singh and Viveat Susan Pinto, Wright, who is considered an authority on brain mapping, talks about his company&rsquo;s plans for India.

Q&A: Robin Wight, President, Engine Group

This is that time of the year. With the mercury soaring upwards, beverage makers are pulling out all stops to stay ahead of the game. From new product launches, high-decibel advertising to improved distribution and retail display &mdash; it&rsquo;s a no holds barred fight for market share out there.

Bubbling over

Cadbury&rsquo;s new Dairy Milk campaign wants the chocolate to replace traditional sweets at home.

Operation dessert storm

Since the establishment of Dentsu Communications and Dentsu Marcom in 2003, and Dentsu Creative Impact in 2005, Dentsu Inc has been steadily expanding its business in India through the three full-service advertising agencies. In January this year, the Tokyo-headquartered agency &mdash; one of the largest advertising conglomerates in the world and the No.

Q&A: Yuzuru Kato, Dentsu India Group

Mickey Mouse is going mobile in India. The Walt Disney Company, among the world&rsquo;s largest media and entertainment firms, established by the eponymous co-creator of the iconic cartoon, is keen to capitalise on the subcontinents&rsquo; burgeoning mobile space to reach new audiences.

For Mickey Mouse, mobile is serious business 

New players in the organized branded garment retail industry such as Koutons and Cantabil along with a host of other brands are going through a tough time, thanks to the rapid expansion via debt and their deep discounting model.

Retail kids face rough weather

An extract from Kotaro Sugiyama and Tim Andree&rsquo;s book The Dentsu Way explains a sophisticated new cross-communication strategy that the advertising company has pioneered.

Media Mix vs Cross Communication 

Two years ago, it was on air for just 12 hours every day, that too on a single DTH platform. But BBC Entertainment is now a 24-hour channel making serious efforts to grab space in the TV viewing space in India.

BBC beefs up content

For Swedish cosmetics maker Oriflame, Asia contributes to only 10 per cent of the company&rsquo;s turnover of 1.5 billion Euros. Yet the Indian cosmetics market sized at Rs 4275 crore and growing at 15-20 per cent annually is a promising one. CEO and President Oriflame Cosmetics Magnus Brannstrom speaks to Preeti Khicha. Excerpts.

Q&A: Magnus Brannstrom, Oriflame Cosmetics

Reliance Broadcast Network has launched its Hindi channel, BIG MAGIC, targeted at the Hindi-speaking belt of India. In less than three months of acquiring Imagine Showbiz from Cinestar Advertising, it has relaunched the channel after branding it. Unlike other Hindi general entertainment channels (GECs), BIG MAGIC would not look at a general spread but more at regional entertainment. Reliance Broadcast Network CEO Tarun Katial says the Hindi regional entertainment space is uncluttered, with traditional GECs and Hindi movie channels doing well in this belt.

BIG looks to weave magic

The Sarpanch rules the bottom of the pyramid, or that&rsquo;s what the oracles of the marketing cubicles want us to believe. No wonder the first pit stop for the longest running farce in rural history (the promotional van), is always the Sarpanch&rsquo;s residence. Apart from the Sarpanch, there are a few other clich&eacute;d characters playing the opinion leaders in a rural marketing blockbuster. The teacher. The kirana store seth. The head of the family.

No one killed the Sarpanch

Direct selling company Tupperware is aggressively looking at expansion opportunities in India. To that end, it is developing new product lines designed exclusively for the country besides looking at innovative marketing tie-ups. The maker of premium plastic containers used for storing or serving food, which is fighting thousands of unbranded competitors that are sold at dirt cheap prices, knows too well that&rsquo;s the only way to stay on top of its game.

Direct call

While there has been a fair amount of action on the education infrastructure front, the software that goes into creating an institution is yet to come into focus.

KIT: Teachers in India

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The top 10 business bestsellers

    This hotel&rsquo;s bed has not only attracted customers to come again, but has made many of them to ask if they could have such a bed in their homes. Now the hotel goes to customer homes to set the bed up and train them on how to make this special bed. Name the hotel chain.

The Strategist Quiz (#196)

&nbsp;

    Which company can be identified with this copy, &ldquo;We&rsquo;ve just opened office by not opening an office&rdquo;?&nbsp;
    Berkshire Insurance India&nbsp;
    &nbsp;
    Which airport is the first to open a permanent library in its premises with over 1,200 books in 20 languages?
    Schipol Amsterdam&nbsp;
    &nbsp;
    In the late 1880s, the founder of this 120-year-old brand set out to fulfill a lifelong ambition of building his factory with the help of his seven

Answers to last week&#39;s quiz (#195)

The sixth batch of the Indian Institute of Management, Ahmedabad (IIMA)'s one year post graduate programme in management for executives (PGPX) was inaugurated on Monday by BH Jajoo, dean of the institute.

Page 581 - News