The top 10 business bestsellers

Business Standard

Draws daily management lessons from scriptures to be used in daily lives.

B-school takes cues from Gita

India spends around 5 per cent of its GDP on healthcare. The health insurance cover is still limited to only 15 per cent of the total population of India.

KIT: Health insurance market in India

    &ldquo;What&rsquo;s this internet thing? I don&rsquo;t get it.

The Strategist Quiz (#224)

    Name this company and its two founders. One of them used to run a chain of speech therapy schools in the US because of his own speech problems and the other was a hotel operator who wanted to feature oysters in his menu. Their company was founded in the 1800s.

Answers to last week&#39s quiz (#223)

The Raymond Apparel brand is trying hard, but creating a strong brand perception won&rsquo;t be easy.

Parx in search of makeover

After a year of dimness due to the economic slowdown that resulted in business uncertainty, Diwali seems to have lifted the spirits of the branded products distribution industry to some extent.

Branded products score high on Diwali gifts

Tihar Prisons has joined hands with IIM-Ahmedabad to improve branding and marketing of products manufactured by inmates at its in-house factory. A team from IIM-Ahmedabad will study the branded products of Tihar Jail and suggest ways to improve marketing of these items, Tihar Jail Director General Neeraj Kumar said.

Tihar jail seeks IIM-A's help for better branding of products

Press Trust of India

As of now, the transnational programmes are losing their charm because of higher fee, longer payback period and low return on investment, when compared to Indian degree programmes. The transnational programmes have grown 3-4 per cent less than the Indian degree programmes. However, this trend is set to change with the introduction of Foreign Educational Institutions (Regulation of Entry and Operations) Bill, 2010 which will provide much needed impetus to higher education by providing quality education as it will facilitate entry of quality foreign educational institution. With the arrival of foreign educational institution, the transnational programmes will gain greater acceptance.

Student's corner

Big names in Kollywood and Tollywood account for a quarter of the Rs 1,100-cr brand endorsement market.

South stars shining bright

As IITs plan a change in their entrance examination, coaching centres tap schools to stay in business.

IIT coaching centres play a board game

At a time when the case study method of teaching is being criticised, Robert F Bruner, dean, Darden Business School, University of Virginia, believes it is the right way to prepare an MBA for the world of business. A finance professor for 24 years before assuming charge as dean at Darden Business School in 2006, Bruner tells Praveen Bose that management education is all about making businesses work better.

Q&A: Robert F Bruner, Dean, Darden Business School

Every year over 200,000 students take the CAT examination aiming to join the premier management institutions, but only about 3,000 make it. Some enter the IIMs, a few more join other premier institutes like IMS, FMS and others. Those who do not clear the examination settle for other private management institutions, or foreign universities, or choose a different profession.

IIM-C widens its net to catch more students

It is no surprise that the Occupy Wall Street movement and its various global offshoots have attracted widespread attention. After all, it is rare that the Common Man in the West has felt the need to take to the streets in protest (as a global movement, the post-World War I strikes in Europe and the US are probably the closest approximation). But the issue of corporate greed and crony capitalism is an emotive one that, like corruption in India, has a worldwide resonance.

Kanika Datta: The demonstration effect

If only wearing the right kind of clothes helped us have less stressful days at work. At least it&rsquo;s true in the latest commercial by Allen Solly where donning attire from the &lsquo;work casual&rsquo; collection of the brand livens the atmosphere and helps keep stress at bay.

Allen Solly goes for Friday dressing

Despite online video and commercial-skipping DVRs, companies still spend 38 per cent of their advertising budgets on television ads and just 1 per cent on online video. YouTube is trying to change that.

YouTube makes the case that it helps build brands

It isn&rsquo;t just N R Narayana Murthy who feels that the Indian education system is decaying. When he articulated his disappointment at the declining quality of engineers graduating from the Indian Institutes of Technology (IITs) earlier this month, he was only saying what the rest of us are thinking.

Jyoti Pande Lavakare: Aiming for 'higher' learning

Stung by competition, the music channel is going back to its roots with a vengeance.

The 'M' is back in MTV, finally

As global competition heats up, logistics companies are banking on intelligent IT infrastructure for differentiation.

Better delivery

Today consumers have unlimited choices; brands can make the most of it by understanding the changing needs of the consumers and offering a wider range.

It's my life...

Lenovo India recently launched three tablets for the fledgling Indian tablet market. While the mature markets are buying more of multitasking mobile devices such as tablets and smartphones on shrinking budgets, Lenovo continues to bet on the PC market worldwide. It recently became the number two PC maker globally.

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