Lenovo India recently launched three tablets for the fledgling Indian tablet market. While the mature markets are buying more of multitasking mobile devices such as tablets and smartphones on shrinking budgets, Lenovo continues to bet on the PC market worldwide. It recently became the number two PC maker globally.

Q&A: Amar Babu, MD, Lenovo India

Business Standard

Lubricant maker Castrol has found an innovative way to generate awareness among the target audience for its motorcycle lube brand Castrol Power I. It has partnered with Bates Sercon to develop an interactive gaming application on YouTube.

Castrol: Full throttle

Online recruitment firm Monster India has launched a networking application, BeKnown, on Facebook, designed to allow Facebook users to establish a separate professional network on the world&rsquo;s most popular social platform. With BeKnown, users can identify and connect with friends and professional contacts from a host of sources, thus enhancing their career prospects.

Monster India: Look no further

The top 10 business bestsellers

Sustainability today has become a necessity driven by consumer awareness and preference for sustainable products, compliance norms, and a realisation that to secure the future it is important to act today.

KIT: Future Trends in textile and apparel industry

&nbsp;

    Who invented an approach to measure competitive sales results that made the concept of &ldquo;market share&rdquo; a practical management tool?&nbsp;
    What is common to the world&rsquo;s first practical wrist watch made in 1904 and the presidential aircraft used by the Brazilian government?&nbsp;
    &nbsp;
    Who said &ldquo;Success is 99 per cent failure&rdquo;?&nbsp;
    What do you get when you connect the number 80,000, 1000 degrees centigrade, 550 kilos, 4 seconds and

The Strategist Quiz (#225)

    &ldquo;What&rsquo;s this internet thing? I don&rsquo;t get it.

Answers to last week's quiz (#224)

At a review meeting in June, the Indian Institute of Technology (IIT), Delhi, decided to do away with the Joint Management Entrance Test (JMET). The decade-old exam, a qualifying test for getting admissions into business schools run by IITs and the Indian Institute of Science, has now given way to the Common Admission Test (CAT), promoted by the Indian Institutes of Management (IIMs).

Shot in the arm for CAT, as B-schools seek credibility

The United States has always been a popular destination for Indian students and has become even more popular with unattractiveness of the alternatives.

Indian students flock US institutes

Lessons in corruption should be included in B-school curriculum, as the current students are tomorrow&rsquo;s leaders of the nation. Polarising them ethically will be a proactive step in fighting corruption in future. India's image has taken a beating with various scams unfolding almost every day.

Student's corner

After tasting success with its newly launched premium ice cream range, Ahmedabad-based Vadilal Industries, the second largest ice cream maker in the country, is now planning to spread wings in the processed fruits business with its aamras brand, &lsquo;Garden Fresh Kerino Ras&rsquo;.

Aamras takes the brand route

Crowdsourcing is a great way to cement the bond between the brand and the consumer.

Jugaad in Indian advertising 

ITC&rsquo;s cigar brand Armenteros, which, until now, was retailed through hotels, restaurants and caf&eacute;s, will now be showcased at the Cigar Republic store in ITC Maurya, New Delhi. Luxury brand management company Kreative Marketing has set up the first retail store for Armenteros. Kajal Malhotra, founder, Kreative Marketing, who has over five years of experience in cigar retail, does not rule out the possibility of more such stores in the future.

ITC: On a roll

Horn Ok Please
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Price: Rs 100
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The Winning Way
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Corporate Chanakya
Author: Radhakrishnan Pillai 
Publisher: Jaico Publishing

Indian footwear market is estimated at about Rs 19,900 crore with a growth rate of 8-10 per cent.

KIT: Footwear market in India

    What is frugal engineering better known as? Name the person who coined this term.

The Strategist Quiz (#217)

&nbsp;

    Which brand has a programme called Power 88 that aims to grow its share of the global market and bring the operating profit to 8 percent each?
    Nissan
    &nbsp;
    The board of directors of which company once considered the following for the top job: John Sculley, Bill Gates and Scott McNealy? This was after they forced an old-timer CEO of their company, who was rated as one their worst CEOs, to resign in the early 90s
    IBM
    &nbsp;
    By joining what will one

Answers to last week&#39;s quiz (#216)

PC giant Dell is adding muscle to its services division in India to emerge as an end-to-end solutions provider.

Hard drive

September is proving to be yet another busy month for the auto sector as a slew of launches are expected across the board. From luxury cars to SUVs to diesel variants of existing cars and new motorcycles, the run-up to the festive season is proving to be promising. One manufacturer who hopes to really make a big dent in the market is Honda Siel with the launch of the Brio hatchback, their cheapest car at a time when their marketshare has taken quite a beating.

Honda steps on the gas

A 600 pound gorilla which can run like a cheetah -- that sounds like the main character of a Bollywood potboiler. But Vikram Malhotra is dead serious. He wants Viacom 18 Motion Pictures to be a bit of both.

Viacom18: Small is the way to go

The communication for the new Ford Fiesta demonstrates the potential of the internet to divvy up and make quick work of the otherwise tedious task of building buzz.

Page 626 - News

Q&A: Amar Babu, MD, Lenovo India

Castrol: Full throttle

Monster India: Look no further

The top 10 business bestsellers

KIT: Future Trends in textile and apparel industry

The Strategist Quiz (#225)

Answers to last week's quiz (#224)

Shot in the arm for CAT, as B-schools seek credibility

Indian students flock US institutes

Student's corner

Aamras takes the brand route

Jugaad in Indian advertising

ITC: On a roll

The top 10 business bestsellers

KIT: Footwear market in India

The Strategist Quiz (#217)

Answers to last week's quiz (#216)

Hard drive

Honda steps on the gas

Viacom18: Small is the way to go