KIT: Footwear market in India

Strategic tools for the practising manager

Indian footwear market is estimated at about Rs 19,900 crore with a growth rate of 8-10 per cent.

The category covers casual, formal, semi-formal and sports shoes along with sandals for men and women. Men’s segment accounts for 59 per cent of the market, while women’s segment contributes 41 per cent.

The overall share of organised retail is 20 per cent and is expected to reach 25-30 per cent by 2015. Urban India is estimated to contribute 70 per cent to the overall footwear market in FY 2011. Exclusive-brand outlets account for over 50 per cent of the footwear market followed by multi-brand outlets at 28 per cent.

 

The preference for branded products is on the rise with a growing consumer preference to shop from organised retail locations like malls/large format stores.

Key brands in India are Bata, Liberty, Clarks, Woodland, Khadims, Metro, Red Tape, The Loft, M&B Footwear, Da Milano, Timberland, Puma, Nike, Adidas, Reebok, M&B, Rockport, Provogue, Lee Cooper, Converse, Nine West, Aldo, Relaxo etc.