Business Process Outsourcing
Authors: V Anandkumar and Subhasish Biswas&nbsp;
Publisher: Response Books&nbsp;
Price: Rs 195&nbsp;
ISBN: 9788178298788.
Strategic Management
Authors: Garth Saloner, Andrea Shepard and Joel Podolny&nbsp;
Publisher: Wiley&nbsp;
Price: Rs 269&nbsp;
ISBN: 9788126515684.
High Performance Goal Setting
Author: Beverly Potter&nbsp;
Publisher: Pub Group West&nbsp;
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ISBN: 1579510124.
Building Strong Brands
Author: David A Aaker&nbsp;
Publisher: Free Press&nbsp;
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ISBN: 0743232135.
The Warren Buffett Way
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Innovation and Entrepreneurship
Author: Peter F Drucker&nbsp;
Publisher: HarperCollins&nbsp;
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ISBN: 0060851139.
Business Objects XI: The Complete Reference
Author: Cindi Howson&nbsp;
Publisher: McGraw-Hill Osborne Media&nbsp;
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Growing Great

The top 10 business bestsellers

Business Standard

    This brand is named after the current that flows along the coast of Florida. Identify the brand and also the reason why it was named so.

The Strategist Quiz (#129)

    This 100-year-old brand for which India is the second-largest market after Brazil has now a mausambi (sweet lime) flavour. Identify it.

Answers to last week&#39s quiz (#128)

After being venerated as an IT czar, Wipro is slowly but surely gaining ground in the FMCG space, its original thrust area.

Back to its roots

US-based NComputing creates virtual desktops that allow multiple users to simultaneously share one computer. Stephen Dukker, the chairman and CEO of the company, says PCs today are so powerful they can easily support multiple users working on multiple applications. But to run such a multi-user environment one needs appropriate technology &mdash; a missing link to which not many companies have convincing answers.

'We are reinventing the economics of computing'

Union Bank is on a restructuring drive to become the country&rsquo;s top nationalised bank.

Riding up the sweepstakes

Yash Chopra, the king of romance in Bollywood, is all set to paint the small screen &lsquo;red&rsquo; from January 1. Chopra&rsquo;s YRF TV has partnered with general entertainment channel Sony Entertainment Television exclusively to launch five shows which will be aired on Friday, Saturday and Sunday between 8:00 pm and 10:00 pm.

Yash Raj Films: Big debut on small screen

A slowdown makes everybody demand more bang for the buck. Stuck with smaller budgets, companies demanded better campaigns from agencies in 2009. And the agencies rose to the occasion. From lateral thinking to innovative execution of ads and meaningful insights, campaigns this year were a cut above the rest. Choosing the best five was anything but easy.

AD-vantage innovation

Ajit Balakrishnan wears many hats. He is the founder and CEO of Nasdaq-listed portal Rediff.com and Chairman of the Indian Institute of Management, Calcutta (IIM-C) Board of Governors. An alumnus of IIM-C, he is the first ex-student of any IIM to be appointed to this position. He was also on R C Bhargava Committee which gave recommendations to improve the IIMs. On the sidelines of &lsquo;Samvit 2009 &mdash; The Leaders&rsquo; Conclave&rsquo; at IIM-Lucknow recently, Balakrishan in a chat with Virendra Singh Rawat answered some issues that have dogged IIMs.

'Faculty shortage is a worldwide phenomenon'

The price war in the touch screen mobile phone market in India has just begun. While Samsung has created a stir with Corby, which it launched a few weeks ago, Nokia is planning to catch up fast with the 5230 and 5530 models.

Battle for touch screens

Yuvraj Singh has just told us the secret of his power-packed performances. It&rsquo;s Revital, a combination of vitamin, mineral and the Chinese wonder herb Ginseng.

New tonic for Revital

There is an old joke in advertising. Agencies bully small clients into buying great work, while large clients bully good agencies into producing crap.

Thank God for telecom

India Inc&rsquo;s improving results scorecard for the July-September quarter of 2009-10 is bringing the smiles back on the faces of the students and faculty members of management schools. They believe these companies will be back on the campuses in increasing numbers this year.

Smiles are back on campuses with expectations of more offers

The Indian Institute of Technology, Kanpur (IIT-K), has developed eco-friendly biological pesticides, which will be of immense use in organic farming. The IIT students and professors have successfully tested the bio-pesticides in the farms, yielding better and encouraging results. IIT professor, S Padmakar told Business Standard that after two years of research the pesticides had been made from biological extracts like lemon, tulsi, lantana and madar, which had strong anti-bug properties. &ldquo;The pesticides have yielded best results for potato, guava, tomato, cauliflower, brinjal and some flowering plants. We are still trying to bring down the raw material costs by scouting for cheaper alternatives,&rdquo; he added.

IIT-K develops eco-friendly bio-pesticides

Rajeev Parashar, a quality assurance engineer in an IT company in Bangalore, appeared for the Common Admission Test (CAT) last year but couldn&rsquo;t make it to any of the premier Indian Institutes of Management (IIMs). Soon after, the slowdown hit the job market in India too, which has made him defer his plan of taking the exam.

Job in hand may be better than CAT

Union Human Resources Development (HRD) Minister Kapil Sibal recently hinted that Class XII students may require more than 60 per cent (the current percentage requirement) to appear for the IIT-JEE exam. Notwithstanding the fact that the suggestion raised a major debate, after which Sibal backtracked, this is not the first instance of the HRD ministry floating an idea to reform the JEE system.

IIT-Jee reform not a new idea

Little-known Mankind Pharma has earned a name for itself with cheap drugs. Can it move up the value chain?.

Mankind vs Goliaths

The biggest casualty of the global financial meltdown was real estate. Banks became wary of lending. Home buyers postponed purchases out of fears of joblessness. Companies put their real estate plans on hold or simply dumped them. Of late, things have begun to look up. Takers for reasonably-priced real estate are back. Large buyers of office space, especially the information technology companies, have started to return to the market place.

'All markets are now recovering'

Summer placements at the Indian Institute of Management-Ahmedabad (IIM-A) started on a good note today, with consulting firms and investment banks continuing to rule the roost on Day Zero &mdash; the opening day.

Summer placements at IIM-A warm up

Videocon thinks integrating set-top boxes with consumer appliances will prove disruptive in the crowded DTH market.

Out of the box

Airtel&rsquo;s new ad attempts to block its consumers&rsquo; mind space in a market cluttered with aggressive plans.

Page 682 - News