Reebok has gotten bold. Last month, the company introduced its EasyTone footwear for women, which are meant to tone the leg and butt muscles. According to the company, its lab tests confirmed an increase in muscle activation due to the miniature balance balls underneath the shoe.

Reebok: Working out

Business Standard

    Name the brand whose up to 43 wood parts include mahogany from west Africa, maple from North America and pure wool from Australia, north China and California .

The Strategist Quiz (#123)

With the acquisition of the Asia, Asia-Pacific and North Africa businesses of Yardley from the UK-based Lornamead Group, Wipro Consumer Care and Lighting (WCCL), Wipro&rsquo;s FMCG arm, is ready to fast-track its business which contributes around 8 per cent to the overall revenue. It forked out $45.5 million (around Rs 210 crore) for the assets, which is a little over twice their annual revenue.

Wipro: Strengthening Yardley

With rentals skyrocketing in metropolitan cities, Tier II and Tier III cities have been in demand for retail and real estate investments.

KIT: Emerging retail destinations

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The top 10 business bestsellers

Putting the case study model aside, the Indian School of Business (ISB) is asking its students to do due diligence of a few business ideas for venture capitalists.

ISBians to evaluate biz plans for VCs

In order to bring about a sustainable integrated waste management system in place in Mumbai, the Brihanmumbai Municipal Corporation (BMC) is planning to implement a proposal by a team from Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai.

B-school's Green Tax, PPP ideas click with BMC for waste management

The Tata group&rsquo;s no-frills hotel brand is putting its best foot forward.

Ginger adds more zing

If you are in the age group of 18-25, &lsquo;go snacking&rsquo; in between class lectures or office meetings must be part of your daily routine. Cadbury has just added a dash of glucose energy to it.

All Perk-ed up

When the IIMs decided to award the contract to Prometric for conducting the Common Admission Test (CAT) online, and Pearson bringing its assessment brand to India, it must have been a wake up call for MeritTrac, a large assessment company. But, the company is not losing sleep.

MeritTrac plans to invest Rs 20-cr to up offerings

The world&rsquo;s lowest-cost refrigerator will be launched in March.

Godrej's Nano: Chotukool

As full-service carriers invade the no-frills space, SpiceJet is finding new ways to bond with customers.

Battle for mind space

Whether it&rsquo;s getting M S Dhoni and his boys to play a game of cricket with young fishermen in the backwaters of Kerala to promote &lsquo;My Pepsi, My Way&rsquo;, or constructing checkdams and recharge ponds in Paithan to create a recharge potential of over 700 million litres of water and promote its &lsquo;sustainability&rsquo; strategy, PepsiCo India is doing it all. In an interview with Leslie D'Monte &amp; Shahana Joshi, PepsiCo India Chairman Sanjeev Chadha explains the roadmap as the company is close to completing 20 years in India.

'PepsiCo caters to both Indias'

Any film star worth his or her salt (and red chilies) currently has more ad releases than films. Thus Shah Rukh romantically squints from behind a sofa, saying it takes just one second to mutter &lsquo;am sorry&rsquo; to a loved one while also urging males to spread fairness everywhere from a 7 buck sachet. Hrithik&rsquo;s dancing the rats away while having his latest portfolio splashed on hoardings all over town. Saif&rsquo;s painting with gay abandon and making things large while trying to hide his childhood sweetheart from Kareena. Not to be outdone, Kareena is strutting her size zero all the way from Vaio to Globus. Akki boy single-mindedly pursues the thunder as he smashes cars, dangles from windows and leaps over rooftops. And of course, the paa of them all pushes everything from fast relief to chawanprash to solitaires to dark dress codes (Phew! Try topping that, with or without your hair.

Unrecognisable star

The Institute of Management Technology (IMT), Nagpur, has appointed Rajendra Nargundkar as Director in place of Anwar Ali who took over as Director of IMT Ghaziabad a couple of months ago.

IMT Nagpur gets new director

Foreign universities may be going the extra mile to lure Indian students abroad, but a new report reveals that Indian students who aspire for a Master in Business Administration (MBA) degree continue to find the country an attractive destination for higher studies.

India remains attractive for B-school aspirants

The Australian government has provided over A$8 million to fund the creation of the Australia-India Institute at the University of Melbourne. The institute is a platform to support research, training, executive briefings and policy advice for the benefit of both countries, according to Australia-India Institute Deputy Director John Webb.

Australian institute for research, collaboration

The last 10 days is the time to consolidate and not experiment. Do not try to study anything new at this stage. Instead, focus on revising concepts and chapters you already know.

CAT 2009: Last Minute Tips

The Gio, Mahindra &amp; Mahindra hopes, will draw buyers from three-wheelers as well as small trucks like the Ace.

Mahindra's Gio logic

With the demographics of our workforce heavily skewed towards younger people, awareness about pension benefits in India still has miles to go. Employers nevertheless have not let this deter them from designing employee benefits in order to differentiate themselves, while at the same time making the most of their compensation budgets.

Page 686 - News