    Name the brand whose up to 43 wood parts include mahogany from west Africa, maple from North America and pure wool from Australia, north China and California .

Answers to last week's quiz (#123)

Business Standard

Volkswagen revs up the market with a larger-than-life brand campaign.

Hit the road

Long dismissed as a price warrior, Acer is repositioning itself as a brand for the youth.

Coming up Ace(r)s

    Name the person and the name he gave to the theoretical proto-hypertext computer system he proposed in 1945. This has been referred to as the vision behind search engines.

The Strategist Quiz (#124)

DISNEY WAR
Author: James B Stewart
Publisher: Simon &amp; Schuster
Price: Rs 1,287
ISBN: 9780684809939.
FREE
Author: Chris Anderson
Publisher: Random House
Price: Rs 502
ISBN: 9781905211487.
THE PROFESSIONAL
Author: Subroto Bagchi 
Publisher: Penguin 
Price: Rs 399
ISBN: 9780670082957.
THE THREE TRILLION DOLLAR WAR
Author: Joseph Stiglitz
Publisher: Penguin
Price: Rs 299
ISBN: 9780141039442.
SUPERFREAKONOMICS
Authors: Steven D Levitt and Stephen J Dubner 
Publisher: Penguin
Price: Rs 399
ISBN: 9780713999914.
TAMING GLOBAL FINANCIAL FLOWS
Author: Kavaljit Singh 
Publisher: Palgrave 
Price: Rs 247
ISBN: 1856497844.
GETTING THINGS DONE
Author: David Allen
Publisher: Penguin 
Price: Rs 562
ISBN: 0142000280.
UNDERSTANDING FINANCIAL STATEMENTS
Authors: Moira Chatton and James O Gill 
Publisher: Crisp Publications 
Price: Rs 744
ISBN: 1560524251.
THE SECRETS OF POWER NEGOTIATING
Author: Roger Dawson 
Publisher: Career Press
Price: Rs 895
ISBN:

The top 10 business bestsellers

School stationery sales are on the rise and the category has created its own space in the market place.

KIT: The school stationery market in India

You hear the pop of blooming buds and the ruffle of unfurling petals, and spy insects feeding on nectar in this idyllic garden, bathed in the early morning sun. Just as you get drawn in by visuals that could rival footage on any nature channel, you notice the flowers are nestling fruit juice cartons &mdash; as if they too have blossomed in the heart of nature. This is the ad for Parle Agro&rsquo;s 100 per cent fruit juice, Saint, being aired on English lifestyle and news channels. &ldquo;Juice the way God meant it to be,&rdquo; says the punch line.

Parle Agro: In nature's lap

Birla Sun Life Insurance, which belongs to the Aditya Birla Group, has roped in four cricketers &mdash; Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma &mdash; to endorse its wealth and protection solution plans.

Birla Sun Life Insurance: Batting for insurance

Pureit and Acquasure are fighting hard for leadership in the entry-level market.

The water purifier slugfest

Dabur acquired Fem Care Pharma in June this year for Rs 300 crore. Five months on, the fast moving consumer goods (FMCG) major has seen its market share in the skin care segment shoot up from a mere 1 per cent to 6.6 per cent.

Fem Care gives Dabur a facelift

Offers, high ones, are coming in before placements officially start.

IITs smile as MNCs return to campuses

The Indian Institute of Management, Calcutta, (IIM-C), has successfully placed all its 32 students of the post-graduate programme for executives (visionary leadership in manufacturing, or PGPEX-VLM). The highest offer was Rs 18 lakh and the average stood at Rs 11.37 lakh.

Rs 18 lakh highest offer for IIM-C manufacturing executives

An undergraduate economics student from Shri Ram College of Commerce (SRCC), University of Delhi (DU), has reportedly bagged an offer from Deutsche Bank for an annual compensation package of Rs 32 lakh. This, university officials say, is due to the course revision that happened a few years ago, which made the content of the course more relevant today.

DU undergrad get Rs 32 lakh package

The days of hardship allowance are pass&eacute;. For a growing number of MNCs, the most effective way to develop global talent is long-term assignments in countries such as India.

Shyamal Majumdar: To Asia, with love

The maiden attempt by the Indian Institutes of Management (IIMs) to make aspirants take the Common Admission Test (CAT) on computers ran into technical snags on the very first day when some servers in 11-odd centers crashed. While there was no official confirmation about the number of affected students, test-preparation institutes estimated that over 300 students could not sit for the examination.

Servers crash CAT's date with mouse

The exclusive, but expensive product promotion route found many takers in India this year.

India Inc wakes up to ad 'roadblocks'

On the back of the economic slowdown which saw an uncertain placement season in 2008, students are approaching the one-year executive MBA degree with caution. Their apprehension may not be unfounded since some of the premier Indian Institutes of Management (IIMs) are seeing a drop in applications with regard to some post-graduate programmes for executives/working professionals.

Execs wary of one-year MBAs

The summer internship placements at XLRI School of Business and Human Resources, Jamshedpur, concluded with the entire batch of 240 students of the 2009-2011 batch being placed in reputed Indian and international firms.

XLRI gets Rs 5 lakh highest offer for global summer intern

Hyderabad-based Indian School of Business (ISB) has launched two new initiatives in an effort to encourage entrepreneurship among students. ISB&rsquo;s Wadhwani Centre for Entrepreneurship Development (WCED) has launched the Entrepreneurs Development Initiative (EDI) and Planning an Entrepreneurial Venture (PaEV) to incubate and promote entrepreneurial ventures by students.

ISB launches two initiatives to promote student entrepreneurs

The government, along with the International Finance Corporation, which is a member of the World Bank Group, will soon invite competitive bidding from the private sector to set up a greenfield science and technology university in the country. The university, which will be among the country&rsquo;s first such institutions to use the public-private-partnership (PPP) model, will come up in a rural area, according to sources close to the development.

India to invite bids for technology public-private varsity in rural area

The premium brand banks on them to boost market share. Till a few months back, Hindustan Unilever was banking on renowned Indian hair stylists to co-create Sunsilk, its premium shampoo brand. The fast-moving consumer goods major has now set its sights higher and has just requisitioned the services of seven global hair experts to give consumers salon-quality products.

Page 687 - News