The premium brand banks on them to boost market share. Till a few months back, Hindustan Unilever was banking on renowned Indian hair stylists to co-create Sunsilk, its premium shampoo brand. The fast-moving consumer goods major has now set its sights higher and has just requisitioned the services of seven global hair experts to give consumers salon-quality products.

Sunsilk's new gambit

Business Standard

After picking up the largest slum in Asia, Dharavi, as a case study, Harvard Business School (HBS) will now take up four more real estate development stories from India, including the public-private partnership model in which Kolkata-based Shrachi has collaborated with the Burdwan Development Authority (BDA) to develop a township, as case studies for the class of 2010 and henceforth.

HBS picks Shrachi project as case study

Stung by the sharp fall in the premium brand&rsquo;s market share, Hindustan Unilever has dropped the girls to pitch for family intimacy.

Liril woos the family

It&rsquo;s proving third time lucky for Puma, the German sports and lifestyle brand, in India. Despite being one of the first international players to have entered the country in the early 90s, Puma came into its own only in 2006 when it took charge of its manufacturing and also stepped up efforts to come up with its exclusive stores.

Puma on a new track in India: Kidswear

Associations with board-level representation may sound radical but they aren't such a bad idea.

Kanika Datta: Handling management grievances

A week ago, Roy George, the 46-year old HR head at automotive components firm Pricol, was beaten to death in his office by iron bar-wielding workers. While the company claimed that the violence was instigated by left-wing trade union leaders linked to the Naxals, the unions blamed the attitude of the management over the past two years that led to the violence.

Shyamal Majumdar: India Inc&#39;s labour pains

Over 100,000 students along with 2,000 teachers join the move.

Pune B-schools cut break to catch up with studies

More doctors and healthcare professionals are joining management schools, turned away by the limited number of seats for a post-graduate course in medicine and the prospects of a better pay package after graduating from a B-school.

Doctors take management lessons for better pay

Last September, a few students of the Indian Institute of Management-Bangalore (IIM-B) &mdash; who had accepted job offers from traditional dream recruiters like Lehman Brothers and Merrill Lynch &mdash; were shell shocked when the banking sector started collapsing with Lehman Brothers being the first to pull the plug.

IIM-B alumni to launch hiring services for ex-students

French Director Francois Truffaut called him a one-man industry in the late-seventies, when eight of his films &ndash; released almost simultaneously &ndash; had an unprecedented success at the box office.

The Rs 700-cr brand

Moov, the flagship brand of Paras Pharmaceuticals, is going off the beaten track. Known as the &ldquo;housewife&rsquo;s companion&rdquo; for over 23 years now, Moov is now reaching out to the husband as well.

'Mooving' with time

Swiss luxury watch maker Tag Heuer is now looking beyond the metros. The company, which has seen its share in the estimated Rs 1,200 crore Indian luxury watches market, grow to 8 per cent, will multiply its presence in the country through multi-branded outlets in the smaller cities.

Tag Heuer looking beyond the metros

During a recent visit to Taipei, an advertising professional, on seeing Times of India&rsquo;s &lsquo;A day in the life of India&rsquo; commercial, posed a curious question to me, &ldquo;how can a commercial be borne out of such a serious issue that affects your society?&rdquo; In response I explained how the parody on redtapism, far from trivialising the issue of corruption or brushing it under the carpet, resonated strongly with the voice of India. This voice accepted India with all its shortcomings and subsequently dealt with them in an open, transparent manner.

Voice of India

Even as the Indian Institutes of Technology (IITs) nationwide continue to be sore over autonomy and pay revision issues, some of them are launching projects along with global universities to offer students and faculty more opportunities besides collaborative research and development with foreign academic partners.

IITs strike partnerships with global varsities

Education group Amity University plans to expand its presence in the country and abroad by opening more campuses.

Amity University to expand in India, abroad

The Indian Institutes of Technology (IITs) have been in news for their public outcry regarding the disparity of salaries and the perceived injustice meted out to them by the Ministry of Human Resource Development (MHRD). However, Professor Surendra Prasad, Director of IIT Delhi told Kirtika Suneja in an interview that there are many issues in the education sector which need to be tackled.

&#39;We can't do without government funding&#39;

When the Indian Institutes of Management (IIMs) announced that the computer-based Common Admission Test (CAT) would be held over a period of 10 days, there was some apprehension on whether the difficulty level of the test paper would vary on different days of test. To assuage such fears, the IIMs and Prometric &mdash; the body conducting the test &mdash; are taking steps to ensure that each of the question papers in the 20 sessions of testing are of equal validity.

IIMs to conduct daily CAT scan for 10 days

The love lives of students at a premier educational institute in Pakistan have become the subject of a heated debate.

Page 688 - News