A RANDOM WALK DOWN WALL STREET
Author: Burton G Malkiel
Publisher: WW Norton &amp; Co
Price: Rs 1,657
ISBN: 0393062457
GROWING GREAT EMPLOYEES
Author: Erica Anderson
Publisher: Penguin
Price: Rs 539
ISBN: 1591841909
ZIGLAR ON SELLING
Author: Zig Ziglar
Publisher: Jaico Publishing House 
Price: Rs 175
ISBN: 8179925870
SNOWBALL
Author: Alice Schroeder
Publisher: Penguin
Price: Rs 995
ISBN: 9780747598367
INDIA&rsquo;S GLOBAL POWERHOUSES
Author: Nirmalya Kumar
Publisher: Harvard Business Press 
Price: Rs 695
ISBN: 9781422140789
HOW TOYOTA BECAME #1
Author: David Magee&nbsp;
Publisher: Penguin&nbsp;
Price:&nbsp;Rs 499&nbsp;
ISBN: 9781591842293
IT&rsquo;S NOT WHAT YOU SELL, IT&rsquo;S WHAT YOU STAND FOR&nbsp;
Authors: Roy M Spence Jr and Haley Rushing&nbsp;
Publisher: Portfolio&nbsp;
Price: Rs 899&nbsp;
ISBN: 9781591842415
THE ASCENT OF MONEY&nbsp;
Author: Niall Ferguson&nbsp;
Publisher: Penguin&nbsp;
Price: Rs 395&nbsp;
ISBN: 9781846141928
HOUSE OF

The top 10 business bestsellers

Business Standard

    Mahatma Gandhi&rsquo;s first fast for a public cause during the early 1920s was to help the striking workers of two famous companies. Name them.

The Strategist Quiz (#111)

Answers to last week&#39s quiz (# 110)

Buouyed by the success of &lsquo;Jaago Re&rsquo;, its earlier campaign which exhorted people to wake up and vote, India&rsquo;s largest tea manufacturer, Tata Tea, today launched another campaign titled &lsquo;Aaj Se Khilana Bandh, Pilana Shuru&rsquo;. This version takes the issue of corruption and urges citizens to awaken and fight against it.

Tata Tea launches new 'Jaago Re' campaign, on corruption

NTT DoCoMo&rsquo;s stake in unlisted entity Tata Teleservices Ltd (TTSL) is just 26 per cent, but the Japanese brand is getting the pride of place in the country&rsquo;s first dual branding strategy in the telecom space.

Tata DoCoMo in bid to 'do the new'

Fast moving consumer goods giant Hindustan Lever is reducing promotional offers as it focuses on profitability at a time when volume growth has come back.

Hind Unilever cuts freebies

Close on the heels of detecting four H1N1 cases on its campus, the Indian Institute of Management, Ahmedabad (IIMA) conducted a workshop on the emerging epidemic of swine flu and the issues arising out of it for academic institutions.

IIMA holds workshop on swine flu

Saif Ali Khan recognizes the lost love of his childhood from the colorful necklace with a butterfly at the centre, courtesy the clear picture he sees on his Airtel direct-to-home service on television. But he flips for Kareena Kapoor just before his reunion with her.

Sound, action & picture clarity

Footwear retailer Bata is reinventing itself to get back into the fast track. The company has a three-pronged strategy: setting up 60 large-format stores every year (minimum area of 3,000 sq ft), closing down the unviable ones and increasing its focus on institutional business.

Best foot forward

There is this sudden spate of ads on TV today about emergency contraceptive pills.

Murder by mass communication

With the Manmohan Singh government approving seven new Indian Institutes of Management (IIM), the faculty and management of the existing ones appear to be under stress.

New IIMs raise mentorship concerns

The premier Indian Institutes of Technology (IITs) and Indian Institutes of Management (IIMs) say the recommendations of the Goverdhan Mehta committee report on the pay scales for the premier institutions were not fully accepted by the government. However, the author of the report, Goverdhan Mehta, believes that while the angst of the IIT faculty members is understandble, they should not have acted in an unbecoming manner, especially since it could affect the image of Brand IIT. In a chat with Leslie D&rsquo;Monte and Kirtika Suneja, he explained, inter alia, the challenges and limitations while drafting the report.

'This is no way academicians should express their angst'

Terry Savage, chairman, International Advertising Festival, Cannes Lions, is in India to promote the recently instituted Spikes Asia Awards that are to be held in Singapore. In this interview with Sapna Agarwal, he says that the global slowdown will accelerate the trend of agencies becoming selective about award festivals.

'Only premium ad fests will flourish'

The Human Resource Ministry&rsquo;s (HRD) decision to permit even non-PhDs to take up a lecturer's post at the premier Indian Institutes of Technology (IITs), is being perceived as another blow to IITs. It was only a few days back that the professors expressed their dissatisfaction and registered their protest with the government against its decision to ignore the full recommendations of the Goverdhan Committee and pay &quot;lower salaries&quot;.

Non-PhD lecturers could lower IIT standards, rue faculty members

Ministry of Human Resource Development (MHRD), in the 56th meeting of the Central Advisory Board of Education (CABE) plans to chalk out an extensive agenda for education in the country. This would be Kapil Sibal&rsquo;s first meeting with the CABE in which the recommendations made by the Yashpal Committee report on &lsquo;Renovation and Rejuvenation of Higher Education&rsquo; will be deliberated upon.

Sibal, advisory board to chalk higher education agenda

Oxford University&rsquo;s plans to set up a new overseas campus in India has run into rough weather with human rights campaigners accusing the developers of resorting to 'land grab', media reported on Sunday. The Indian developers of the 12,500-acre Lavasa site, about 200 km from Mumbai, have been accused of intimidating indigenous farmers into selling their land and of pressing them to accept rock-bottom prices, The Sunday Times claimed.

Oxford's plan for overseas campus in land-grab row

Press Trust of India

Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services penetration, Videocon Group has unveiled its new eco-friendly green brand identity and tagline: &lsquo;Experience Change&rsquo;.

Videocon goes for a brand makeover

An NRI family was coming home to visit siblings in India. My friend couldn&rsquo;t resist noticing that instead of mixing with their local relatives, the NRI family stuck to each other. It made him remark, &ldquo;Through the visit, my brother&rsquo;s family stuck to each other like Fevicol.&rdquo; A brand and its advertising had suddenly become a part of everyday language usage. My friend was far removed from advertising and marketing.

Madhukar Sabnavis: Get into culture

Social gatherings, tours and adventure sports are not only fun but also help B-school students get jobs and internships.

B-school students play to land jobs

IIM-Calcutta (IIM-C) has seen a 36 per cent increase in the number of students over the past two years. Shekhar Choudhuri, the institute&rsquo;s director, tells Pradipta Mukherjee that the institute is making temporary arrangements to accommodate the additional number of students, while remodelling of the campus is in full swing to bring it on par with international standards and meet the increased load due to quota implementation.

'We are committed to Rs 200-cr campus expansion and remodelling project'

FOREIGN DIRECT INVESTMENT: Kapil Sibal categorically asserted that the Foreign Education Bill makes sense (with certain regulations). The Foreign Education Bill, if passed, will allow 100 per cent Foreign Direct Investment (FDI) in universities. As Union HRD minister Kapil Sibal told this paper earlier that &quot;...foreign institutions should also be entitled to invest in education within a regulated framework. (However), these should not be for profit enterprises to subsidise education abroad&quot;.

Page 703 - News