Facebook&rsquo;s hundreds of millions of users could soon be faced with a lot more advertising &mdash; in their newsfeed, on their mobile devices and even when they log off.

Substantial growth in ads is on the way to Facebook

Business Standard

Mumbai-based Jamnalal Bajaj Institute of Management Studies (JBIMS), has completed its final placements for the batch of 2012 with an average domestic salary of Rs 14,90,000 and the highest domestic salary of Rs 24,00,000. Of the total batch of 118, 36 per cent students were placed in the banking and financial sector and investment banking; 25 per cent students were placed in FMCG and pharma; 18 per cent in consulting and IT and 16 per cent in manufacturing and conglomerates.

100% placement for 2012 batch: JBIMS 

B-schools across the country can heave a sigh of relief. The Supreme Court, in a judgment delivered on March 1, stated that the All India Council for Technical Education&rsquo;s (AICTE) Common Management Admission Test (CMAT) is just another MBA entrance test and not the &lsquo;sole&rsquo; and &lsquo;mandatory&rsquo; entrance exam for B-schools.

SC clarifies CMAT not 'sole' test

    This company was known as a start up factory in 2001. At that point in time it had thrown up more than 50 start ups and 88 CXOs, many of whom set up Indian operations for giants like Lucent, HP and Philips. Name it.

Answers to last week's quiz (#242)

The battle lines are being redrawn in the 213-million-unit mobile device market in India. If handset king Nokia is looking to &lsquo;Connect the Next Billion&rsquo; with differentiated products and unmatched experience, close No 2 Samsung is banking on range and smart apps to catapult it to the top of the heap.

Clash of the Titans

The message on a huge billboard at a suburban railway station here is clear and one of several saying the same thing: Contact the following number for this site. Across rail stations and main roads in this financial capital, billboards lie vacant. A reminder that the Rs 26,000-crore advertising industry is still not out of the woods.

Mixed ad industry outlook for 2012

Fast moving consumer goods major, Hindustan Unilever&rsquo;s packaged foods brand, Kissan is proposing to make a farmer, or more aptly a kisan out of its consumer. The latest from the brand: A chance for its consumers to grow a tomato sapling.

Kissan makes a farmer out of its customer

A new commercial featuring Charmin Freshmates, the moist flushable toilet paper, opens with a shot of the product atop the tank of a commode.

A brand too strong to stay in its own ad

Like Apple, Virgin America is a model citizen in the small but impor&shy;tant world of businesses that design company products and services to steer customer experiences. Razorfish, one of the largest global interactive marketing and technology agencies, studied how Virgin America engages customers in a groundbreaking study, &ldquo;Liminal: A Razorfish Analysis of Customer Engagement in Transition.

Engaging the connected consumer

Foreign direct investment into the Indian retail sector is controversial, with political overtones. Few countries have witnessed such a &lsquo;life and death&rsquo; debate. The protagonists exaggerate the benefits by a wide margin and the antagonists articulately verbalise imaginary ghosts.

The truth vs hype of big retail

Every company feels acutely the need to innovate, yet few succeed in building a culture that supports continuous innovation. Simplifying the innovation enigma is Scott D Anthony&rsquo;s new book, &lsquo;The Little Black Book of Innovation&rsquo;. Long-time innovation expert Anthony draws on his research and fieldwork with companies such as Procter &amp; Gamble to demystify the notion.

Leaders just don't have the luxury of spending months of analysis before making decisions: Scott D Anthony

Vodafone India, the third largest mobile network operator in India (after Airtel and Reliance Communications), has brought the trademark pug (Cheeka) back in its latest campaign, &ldquo;Instant Connections&rdquo;.

Making the right connection

The concept of yogurt is not new for the Indian consumer; what&rsquo;s novel is the kind of variety you get on retail shelves now from the portfolio of a range of domestic and international brands. Amul is among the latest entrants in the market for value-added yogurt with a frozen variant under the brand name Amul Flaavyo. It is a tangy combination of ice-cream and probiotic yogurt. It contains real fruit pieces and essential vitamins, capturing the therapeutic benefits of both yogurt and probiotic bacteria.

Value-added yogurt: This is dahi in a whole new format

Audio technology company Dolby Laboratories has set the benchmark as far as cinema sound is concerned. Now it wants to kick off a similar revolution on Indian television. The three-year-old Indian subsidiary of Dolby Laboratories Inc. believes its market share in India is ready to take off with the central government making digitisation of cable mandatory for key metros. Its latest innovation, Dolby Surround 7.1, which improves the spatial dimension of soundtracks and enhances audio definition, will now be available right in your drawing rooms. In a series of tie-ups with major direct-to-home players Dolby hopes to replicate surround sound experience at home.

Dolby Laboratories: Sound and picture show

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ISBN

The top 10 business bestsellers

The size of the Indian time wear industry is estimated at Rs 4,000-4200 crore. The industry has been witnessing a growth of 8-10 per cent from past few years. It is expected to grow at 12-15 per cent in next few years. A large part of this growth is expected from youth and luxury segment of consumers. It is estimated that the watch penetration in India is 27 per cent only with just 3.5 per cent of the Indian population owning multiple watches.

KIT: Watch market in India

    &ldquo;I was an ugly child. What can I say? Someday I hope Hollywood makes a film about ______, and they&rsquo;ll be sure to cast somebody who looks like Tom Cruise in the lead role &mdash; but in the non Hollywood version, things don&rsquo;t work out that way.

The Strategist Quiz (#243)

When it comes to international markets, the number of Indian firms using differentiation competitive strategies is higher than Chinese, says a study by the Indian Institute of Management, Ahmedabad (IIM-A). In other words, more Indian firms compete internationally through better products and services than Chinese firms who compete through low cost strategies.

Indian firms compete better globally than Chinese: IIM-A

The number of Indian firms using differentiation competitive strategies is higher than Chinese, says a study by the Indian Institute of Management, Ahmedabad (IIM-A). In other words, more Indian firms compete internationally through better products and services than Chinese firms who compete through low cost strategies. Titled 'International Competitive Strategy Choices: Comparing Firms in China and India', the working paper has been co-authoured by Rakesh Basant, an IIM-A faculty member, along with other Chinese scholars Ping Lv, Monica Plechero, and Xie-Lin Liu. The paper is a research collaboration between Indian, Chinese and Swedish researchers to understand emerging internationalisation strategies of Indian and Chinese firms, the two major emerging economies. &quot;The results should benefit firms who wish to understand internationalisation processes and researchers in this area,&quot; says Basant.

Indian firms better than Chinese: IIM-A

Remember the Tata Pixel that was unveiled at last year&rsquo;s Geneva Motor Show? Well, Tata Motors has now unveiled a four-door version of the Pixel (which was a two-door) - this one, rather obviously called the Megapixel.

Tata Motors unveils Megapixel concept

As we gather steam in 2012, it&rsquo;s clear that the display advertising industry is experiencing a renaissance. Once dominated by static banner-size images, display ads today are far richer, more dynamic, and more interactive than their early ancestors. They run on a wide range of devices that the earliest Web advertisers could only dream of, like smartphones and tablets. And unlike the pop-ups we all remember, today&rsquo;s display ads increasingly engage and entertain: which means people actually want to watch them.

Page 804 - News