Indian firms better than Chinese: IIM-A

The number of Indian firms using differentiation competitive strategies is higher than Chinese, says a study by the Indian Institute of Management, Ahmedabad (IIM-A). In other words, more Indian firms compete internationally through better products and services than Chinese firms who compete through low cost strategies. Titled 'International Competitive Strategy Choices: Comparing Firms in China and India', the working paper has been co-authoured by Rakesh Basant, an IIM-A faculty member, along with other Chinese scholars Ping Lv, Monica Plechero, and Xie-Lin Liu. The paper is a research collaboration between Indian, Chinese and Swedish researchers to understand emerging internationalisation strategies of Indian and Chinese firms, the two major emerging economies. "The results should benefit firms who wish to understand internationalisation processes and researchers in this area," says Basant. The sample surveys were down in the Beijing region in China and the Pune region in India.