Bringing affordable web access and applications to the masses is the crux of Nokia&rsquo;s new strategy.

Putting the pieces together

Business Standard

If Sherlock Holmes&rsquo; gets an SMS it will flash against a translucent background on your TV screen. It is the sort of startling attention to detail that hooks you to Sherlock, a series on the newly refurbished BBC Entertainment. On the same channel the handsome Adrian Lester forces you to see Hustle before you realise that it is an edge-of-your-seat con caper.

The English fight back

All companies know that consumer loyalty is important for growth. But most can&rsquo;t define or measure it. Without a systematic feedback mechanism, companies never know whether the profit they are making is good or bad. With only financial metrics to gauge success, managers focus on profits regardless of whether those profits represent the rewards from building relationships or the spoils from abusing them.

Bad and good profits: How can companies tell the difference?

Poverty and the lack of resources prevent most people in rural India from accessing primary healthcare.

A healing touch

The India Post initiative to sell gold coins during the festive season has got off to a fine start, thanks to the low unit prices and the hassle-free transactions.

Glittering prospects

How does a consumer goods company whose products start at Rs 1.5 lakh, and which doesn&rsquo;t believe in mass media advertising, connect with the Indian consumer? Well, cricket and Bollywood are out; so the next best thing is to associate with a sport that is patronised by &ldquo;the royalty, socialites, bureaucrats and the uber rich&rdquo;. That&rsquo;s exactly the route Germany&rsquo;s Miele, the world&rsquo;s largest family-owned home appliance company, is following in India.

Miele: Rich pickings

Motorsport enthusiasts in India have not one but two reasons to cheer. British sports car maker Caterham announced its entry into the Indian market on the day the country witnessed the first ever Formula 1 Grand Prix on its soil. Caterham India will be launched in association with Dabur India Limited&rsquo;s Mohit and Gaurav Burman. &ldquo;This venture is not linked with Dabur India Ltd. It&rsquo;s a personal investment by me and my brother Mohit Burman, and so is part of the overall Dabur group,&rdquo; explains Gaurav Burman, adding that the decision was driven by his own love for the sport. &ldquo;With motorsports poised to become a big business in India fuelled by the growing affluence among Indians and the rising awareness, I feel this is the right opportunity for Caterham to enter the market,&rdquo; he adds.

Caterham: Hot wheels

Index is touted as the oldest and most prestigious market research competitions organised in a B-school in India. The two-day event provides important management lessons to future managers.

IIM-L marketing fest 'Index' from Nov 19

The jury is out on the effectiveness of the recent Tata Sky-Dish TV ad war.

Combat for eyeballs, not loyalty

With the present circumstances prevailing that students put their full effort to crack the IIT entrance exam thereby neglecting board exams. A change in pattern will enable students to give importance to their 12th class exams as well.

Student's corner

The Indian Institute of Management, Bangalore, concluded its summer placements for the Class of 2013 with 123 companies offering internships to 368 students.

IIM-Bangalore concludes summer placements

Institute faculty tweaks Balakrishnan committee recommendation to have its own three-year work plan in place.

IIM Calcutta has its way

The conversion rate of enquiries to sales has been less than 10%, but Hyundai is living on hope.

Eon in the slow lane

IPG occupies the seat for the moment, but this could change with Omnicom and Publicis expanding their presence in India.

The No 2 slot is up for grabs

On International Women&rsquo;s Day each year, the usual suspects issue their press releases, noting the disadvantages that women face in the work place and how female quotas for company boards can be the magic medicine to deliver improved performance.

Shyamal Majumdar: Quota or merit?

With industry stalwarts like Amazon, General Electric, Hindustan Petroleum Corporation Limited and the RPG group turning to the Indian Institute of Management, Ahmedabad (IIM-A)'s student run body for consultancy, the Forum For Industry Interaction (FII) has received a 32 per cent rating in exceeding client expectations.

IIMA&#39;s student body solves industry issues

    Where does a customer earn the title &lsquo;mayor&rsquo;? The term identifies the person that has visited a location most number of times and is the most loyal customer a brand can have.

The Strategist Quiz (#228)

Leading hotel chains are set to launch new sub-brands to tap the space between the budget and upscale segments.

In search of a mid-scale brand

&nbsp;

    Who designed the world&rsquo;s first corporate logo and when, and for which company?
    Peter Behrens, regarded as the father of Industrial design, for AEG, a German company 
    &nbsp;
    
    Which company claims that by using its trademarked 3-in-a-box strategy, it is able to grow and meet the market expectations?
    Cognizant Technology Solutions
    &nbsp;
    
    The Indian founder of this business group was a college drop-out who drove taxi cabs in London and

Answers to last week's quiz (#227)

The watch maker is trying hard to connect with women customers.

She-change for Timex

There are enough challenges to surmount when it comes to marketing in this digital age. And marketers seem to be struggling to keep pace, says this study by the Global Business Service division of IBM.

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