There are enough challenges to surmount when it comes to marketing in this digital age. And marketers seem to be struggling to keep pace, says this study by the Global Business Service division of IBM.

The new rules of the marketing game

Business Standard

If the country has the dubious distinction of having one doctor for every 15,000 people, low-cost telemedicine model Remote Healthcare Delivery Solutions is set to bridge the great Indian healthcare divide.

Game changer: Telemedicine

The correlation between social media and consumer engagement came out strongly during India&rsquo;s maiden Formula 1 Grand Prix that concluded recently. MindShift Interactive tracking social media conversions around Formula 1 to generate insights on how fans, sports enthusiasts, sportsmen, celebrities and brands reacted to this milestone in India&rsquo;s sporting calendar exclusively for the strategist. Here are the highlights.

Getting the right formula

Cadbury Bournvita has once again revamped the packaging for its health food drink Bournvita. Besides addressing usage issues like air-tight storage and better shelf visibility, the new packaging, designed by London-based agency Blue Marlin, aims to highlight a change in product formulation: The addition of vitamin D.

Cadbury India: The calcium connection

The top 10 business bestsellers

India exported handicrafts worth Rs 10,534 crore during the year 2010-11, up 21 per cent from the previous year.

KIT: Handicrafts market in India

The Italian coffee chain may find the going tough in an already crowded market.

Lavazza brews big plans for India

IT biggies are publicising industry ratings to add sheen to their brand value. But there is a flip side, too.

Rankings as branding tool

To be held at its campus from November 25 onwards, Confluence, one of the biggest business festival and annual business summit will be hosting a focused session on 'Entrepreneurship in E-Retail'.

E-retail the buzzword at IIM-A's Confluence'11

Slowdown casts a shadow on summer placements at B-schools, but the scenario isn&rsquo;t all bleak.

A summer of finance at IIMs

The Rs 350-crore executive education market in India has attracted players from across the world. Canada-based Richard Ivey School of Business (Ivey) is one of the latest entrants. Ariff Kachra, strategy professor &amp; managing director, Ivey India, the Indian chapter of Ivey, tells M Saraswathy about its India plans.

Q&A: Ariff Kachra, Ivey India

Akira Kagami is the global executive creative advisor at Dentsu Inc, the largest advertising agency in Japan and one of the largest single-brand agency networks in the world. Kagami is ranked amongst the top creative executives from the Asian region. Kagami spoke to Viveat Susan Pinto.

Q&A: Akira Kagami, Dentsu Inc

How some companies are using the social media space for having a dialogue with consumers.

Stop talking, start listening

This month, for the first time since the entry of international majors in the retail sector, all the three international chains operating their cash and carry business in India launched new outlets or announced aggressive expansion plans.

A whole new opportunity

Birla White&rsquo;s parrot commercial tries to put the brand top-of-mind with a healthy dose of everyday humour.

Serious business

While many still argue that the West will maintain its edge because of its penchant for innovation, India is not far behind.

Q&A: Nirmalya Kumar & Phanish Puranam, Aditya Birla India Centre

The other day a friend got home a pair of flip-flops that had &lsquo;Facebook&rsquo; branding on it. Curiously, I asked her if it was a gift or souvenir from somebody at that internet company. I was surprised when she said she bought it off a stall on Linking Road in Mumbai.

Online edge for local retail

The industry is segmented into sectors namely, milk and allied products (dairy), meat and poultry, seafood, bakery and confectionery, fruit and vegetables, grain, pulses and oilseeds (staple) products, alcoholic and non-alcoholic products (beverages), and packaged foods. The classification is not distinct as many processed products overlap different segments.

KIT: Food Processing Industry in India

    This 40-year-old industry based in a town, which is believed to have got its name from Ravana&rsquo;s father-in-law, has grown tremendously in the last seven to eight years.

The Strategist Quiz (#229)

    Where does a customer earn the title &lsquo;mayor&rsquo;? The term identifies the person that has visited a location most number of times and is the most loyal customer a brand can have.

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