Growing from 30 students in the first batch, Indian Institute of Management, Lucknow, (IIM-L) has conferred diplomas on its 572 graduating students at the 25th annual convocation ceremony here last evening.

IIM-L confers diplomas on 572 students

Business Standard

Angels fell to earth recently, in augmented reality at least, in a recent advertising campaign in London. On March 5, Unilever-owned Lynx (known as Axe in the rest of the world), put signs in a London station telling travellers to look up to a giant video screen. On the screen, they saw an image of themselves plus the angels, who are featured in the ad campaigns.

When angels fell to earth

Cin&eacute;polis is betting big on megaplexes. The Mexico-based multiplex operator has tied up with Vivacity to open a 14-screen megaplex &mdash; the country's largest so far &mdash; in Mumbai&rsquo;s Thane. Vivacity, developed by Sheth Developers, would be spread over 25,000 square feet carpet area and house big brands like Shopper&rsquo;s Stop and Hyper City as anchor tenants, along with several mini-anchors and 150 shops.

Showtime gets bigger

Riding on a rising number of offers from investment banks, global strategy consulting and private equity firms, the final placements season at the Indian Institute of Management, Ahmedabad (IIM-A) has seen higher number of international offers for the flagship post graduate programme (PGP) this year.

Global offers on the rise at IIM-Ahmedabad placements

After a fee revision for the postgraduate programme (PGP) batch 2010-12, the Indian Institute of Management, Ahmedabad (IIM-A) has raised the fees again by 5.5 per cent for the 2011-13 batch. Similarly, the institute has revised fees for the one-year postgraduate programme for executives (PGPX) by five per cent as well.

IIM-A raises PGP fees 5.5%

Motivating management graduates to become global leaders at the 46th annual convocation of the country&rsquo;s premier B-school, the Indian Institute of Management - Ahmedabad (IIM-A), Prime Minister Manmohan Singh today emphasised the country&rsquo;s significance as a training ground for managers.

If you succeed in India, you succeed anywhere: PM at IIM-A

With the Joint Entrance Examination (IIT-JEE) scheduled on April 10, students should work around the three pillars of success-- conceptual clarity, contextual familiarity and application expertise.

IIT-JEE: It's all about the right strategy 

There&rsquo;s an interesting section on the website of Henkel India, the fast moving consumer goods company that is in the midst of a takeover bid. It&rsquo;s called &lsquo;Responsibility all along the line&rsquo;.

How Henkel India's dream went sour

Virus Doctor, Allergy Filter, &lsquo;Eco Navi&rsquo; &ndash; Indian air conditioner (AC) companies seem to be running out of adjectives in marketing gimmicks this summer. Their enthusiasm is understandable, as the AC market &mdash; a 3.6 million unit category &mdash; is projected to touch 4.5 million units by the end of this calendar year.

AC makers pull out all the stops

Brand mascots have always been around. The iconic Air India Maharaja, the famous Zoozoo of Vodafone, the ingenious Amul butter girl, the rather ignored &lsquo;Stumpy&rsquo; the elephant of the ongoing cricket world cup: the list is never-ending.

The most unlikely brand ambassador

Cricket fever has caught Bollywood as well. While the Men in Blue are fighting it out on the field, Bollywood has decided to make the most of the cricket season by launching new promotional activities to market its movies.

Bollywood plays ball with cricket

Sometime in 2009, Raymond Apparel, a wholly-owned subsidiary of Raymond Limited, decided to slim down its brand portfolio. The first to come under the axe was Notting Hill, an economy apparel brand which was removed from shelves in metros and large cities, and was confined to Raymond stores in tier 4 and 5 towns. Next in line was children&rsquo;s wear brand Zapp which was pulled out in 2010, after a brief stint of four years in the market. The women and children&rsquo;s line of the casual fashion brand ColorPlus were removed recently.

Tailor-made for growth

Wipro&rsquo;s Yardley has drawn up an elaborate plan to woo the new generation of consumers.

Keeping it relevant

The volatility in commodity and raw materials prices has been a major concern for manufacturing companies globally. In a highly competitive market place, passing on the rise in input costs to the consumer is not always the wisest move. Companies are trying to absorb the rising costs by investing in consistent supplies. One of the biggest priorities is to make the supply chain more efficient and resilient. Gianfranco Casati, group chief executive (products), Accenture Global, who heads the company&rsquo;s consulting services business for sectors ranging from consumer goods, automotive and airline to health and life sciences and freight and logistics, says operational efficiencies and growth are two effective ways to counter the impact of commodity price volatility. Casati and Anish Gupta, managing partner, products operating group, Accenture India, recently spoke to Amit Ranjan Rai on the compelling issues before manufacturers and marketers today.

Q&A: Gianfranco Casati & Anish Gupta

After a fee revision for the post graduate programme (PGP) batch 2010-12, the Indian Institute of Management, Ahmedabad (IIM-A) has revised the fees again by 5.5 per cent for the 2011-13 batch. Similarly, the institute has revised fees for the one year post graduate programme for executives (PGPX) by five per cent as well.

IIM-Ahmedabad revises PGP fees by 5.5%

The summer of 2011 is here and the new-age Indian consumer has got a bit more health-conscious.

Coca-Cola: Till the last drop

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The top 10 business bestsellers

    This company has been a rumoured takeover target 21 times and its name in Hawaiian means &lsquo;intelligent&rsquo;. Name it.

The Strategist Quiz (#194)

Sports goods account for 0.2 per cent of the retail market in India which translates into $1 billion (Rs 4,493 crore).

KIT: The sports goods market in India

    On Facebook, in December 2008, by an Australian law firm Meyer Vandenberg on a couple who failed to keep up repayments on a $150,000 loan they had borrowed from a mortgage provider.

Answers to last week&#39;s quiz (#193)

Says the rich skill-set of chartered accountants calls for a competitive package.

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