Says the rich skill-set of chartered accountants calls for a competitive package.

ICAI wants entry-level salary for CAs raised

Business Standard

The French cosmetics giant will launch a second fairness cream designed for the Indian market.

Garnier steps on the gas

Come April 15, British luxury sports car manufacturer Aston Martin, more famous for its association with James Bond movies, is all set to burn rubber in India.

Aston vs Ferrari, now in India

Earlier this month, Fastrack from the Titan stable won the &ldquo;Most Popular Youth Brand &ndash; Eyewear&rdquo; award, competing with brands such as Tommy Hilfiger and Calvin Klein.

Fastrack plays the price game

How much would it help India&rsquo;s human development indicators if India&rsquo;s richest businessmen assigned the bulk of their wealth for philanthropy, as Warren Buffett and Bill Gates exhorted them to do last week? Though the notion sounds suitably noble and has been gaining traction since the global financial crisis made wealth creation a vaguely evil activity, the answer is: not much.

Kanika Datta: Charity begins in governance

The NPTEL venture by the IITs, in its second phase, will add science and humanities courses too.

Source your courses from Google and YouTube

Unlike other international B-schools which are targeting the Indian market by launching executive education programmes, France-based Ecole de Management, Strasbourg, is promoting its full-time two year management programme in India. Michel Kalika,Dean, EM Strasbourg, tells Kalpana Pathak how the collaboration between Indian and French companies is creating demand for managers.

Q&A: Michel Kalika, Dean, EM Strasbourg 

The International Council for Small Business (ICSB) will launch its operations in India through the Indian Council for Small Business and Entrepreneurship.

ICSB comes to India

Managing subordinates is an extremely challenging task. To thrive as a boss and make subordinates deliver the desired results, you must invest in persuasive strategies. The following book extract from &ldquo;The Persuasive Manager: Communication Strategies for 21st Century Managers&rdquo; by M M Monippally assesses the strengths of a boss that can be used persuasively to make subordinates work in a desirable manner.

The persuasive boss

Consider this. The anti-ageing skincare category grew five times between 2007 and 2008. It&rsquo;s today the fastest-growing segment in the skincare market. Olay, Procter &amp; Gamble&rsquo;s premium anti-ageing skincare brand, captured 20 per cent of the market within a year of its launch in 2007 and today dominates it with 37 per cent share.

The future of FMCG

Emami is extending the Boroplus brand with new skincare products targeted at the mass consumer who is fast upgrading.

Boro plus more

L&rsquo;Oreal is all set to expand its portfolio in India by rolling out Kiehl&rsquo;s, a 159-year-old brand. Kiehl&rsquo;s has been a part of L&rsquo;Oreal since 2000 and is present in 39 countries worldwide.

L&#39;Oreal: High-end skin care

Maruti Suzuki India has launched its latest campaign, Come Alive, to create a buzz in the A2 segment for its tall-boy hatchback, the Zen Estilo. This is the third campaign since the car was launched in 2006. It is aimed at enhancing the brand positioning, &lsquo;Take a fresh view of life&rsquo;. For the record, the Zen Estilo is the fastest-growing model in Maruti Suzuki&rsquo;s portfolio.

Maruti Suzuki: Fresh take

CONNECT THE DOTS 
Author: Rashmi Bansal 
Publisher: Eklavya Education Foundation
Price: Rs 150
ISBN: 9788190453028
THE BIG SHORT
Author: Michael Lewis
Publisher: Penguin
Price: Rs 599
ISBN: 9781846142574
REACH FOR THE SKIES
Author: Richard Branson 
Publisher: Random House
Price: Rs 599
ISBN: 9781846142574
THE LEADERSHIP CHALLENGE
Authors: Jim Kouzes and Barry Posner
Publisher: Wiley
Price: Rs 379
ISBN: 9788126506491
THE NEW AGE OF INNOVATION
Author: C K Prahalad
Publisher: Tata McGraw-Hill
Price: Rs 750
ISBN: 9780070248618
THE ART OF CHOOSING
Author: Sheena Iyengar
Publisher: Little, Brown 
Price: Rs 499
ISBN: 9781408702949
MAKERS OF MODERN INDIA
Author: Ramachandra Guha
Publisher: Viking 
Price: Rs 799
ISBN: 9780670083855
DECISION POINTS
Author: George W Bush
Publisher: Virgin 
Price: Rs 999
ISBN: 9780753539668
MANAGERS WHO MAKE A DIFFERENCE
Author: T V Rao
Publisher: Random House India 
Price: Rs 299
ISBN: 9788184001372
BUSINESS AND

The top 10 business bestsellers

Consumers&rsquo; growing concern for health and wellness is driving the growth of hygiene products.

KIT: The market for hygiene products

    In the mid-1890s, a mechanic and a bookseller, both bicycle enthusiasts, started manufacturing bicycles of their own design, patriotically named after their country.

The Strategist Quiz (#177)

    This company has gone through a rebranding exercise with its logo and tagline undergoing a change recently. The signature tune of the company was jazzed up by its chairman, who is a sitar exponent, based on Raga Kaushi Kanara. Identify the person and the company.

Answers to last week&#39s quiz (#176)

Joins Everonn and Educomp with education plans; eyes global alliance.

Core Projects ventures into higher education

Rajasthan&rsquo;s wait for a university campus from the Manipal Group may get longer as the group is still undecided on what kind of a campus to set up in the state&rsquo;s capital, Jaipur.

Manipal's Jaipur campus delayed

The programme, called INSEAD Leadership Programme for Senior Indian Executives (ILPSIE) will be conducted at INSEAD&rsquo;s global campuses in France and Singapore.

INSEAD eyes executive education market

The premium anti-ageing skincare market has just seen a slew of launches, courtesy a 40% growth in the past year.

Page 823 - News