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Sebi to leverage WhatsApp for AI-enabled safe investing awareness campaign

Markets regulator Sebi plans an AI-enabled multilingual WhatsApp campaign to spread verified safe investing information as part of its 2026-27 digital transformation agenda

Securities and Exchange Board of India (Sebi) | (Photo: Reuters)

2 min read Last Updated : Aug 06 2026 | 9:46 PM IST

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The Securities and Exchange Board of India (Sebi) plans to use an artificial intelligence (AI)-enabled multilingual campaign on WhatsApp and other digital platforms to disseminate verified information on safe investing practices, the identification of fraudulent schemes and investor grievance redressal mechanisms, according to its annual report.

The initiative forms part of the markets regulator's plans for 2026-27. Sebi's agenda for the current financial year will focus on ease of doing business, market deepening, investor empowerment and digital transformation.

The regulator also plans to revamp the Sebi Investor website with an improved user interface, advanced search capabilities and easier access to information. It will modify nomination norms for demat accounts and mutual fund folios to simplify onboarding and the nomination process.

A proposed Sebi Setu portal will offer intermediaries unified access to regulatory information, registration processes and application tracking. The regulator also plans to introduce a common advertisement code, uniform penalty structures for investment advisers and research analysts, and standardised procedures for the transmission of securities.

Sebi is also developing a streamlined single-window mechanism for processing registration and post-registration applications for intermediaries associated with multiple market infrastructure institutions (MIIs).

A working group will take a holistic and forward-looking view of the adoption of emerging technologies by market infrastructure institutions, including AI and machine learning, distributed ledger technology, cloud computing, SupTech and RegTech solutions, tokenisation and quantum-safe systems. It will also prepare five- and 10-year technology road maps for these institutions.