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Railways plans revenue ride with Housefull 4

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Business Standard

The special 'promotion of wheels' train, operated by the IRCTC and Western Railway, began its maiden journey to New Delhi from Mumbai Central station on Wednesday, with cast of Akshay Kumar-starrer 'Housefull 4' on board. The inaugural run saw cast and crew of 'Housefull 4' board the special eight-coach rake, which was vinyl wrapped with artwork from the film. Under the Indian Railway's 'promotion on wheels' initiative, trains will made be available for promotion and publicity of art, culture, films, television programmes, sporting events etc.

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