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Celebrities never fade away: How their creative works keep them alive

Dead celebrities remain valuable because their creative works - art, music, movies, or books continue to generate exponential value through actual sales, through royalties, licensing deals

Visitors at the India Art Fair
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Visitors at the India Art Fair

Sandeep Goyal

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The recent India Art Fair in Delhi was a living ode to “delebrities”. Delebrities are dead celebrities who continue to be remembered, celebrated, and valued. The art fair was ruled by the works of S H Raza, F N Souza, M F Husain, Vasudeo S Gaitonde, Tyeb Mehta, and Gogi Saroj Pal among many others whose posthumous fame continued to attract richie-rich art collectors. These delebrity artists all command stratospheric prices, and their works sell like hot cakes to well-heeled, knowledgeable, discerning buyers.
 
Dead celebrities remain valuable because their creative works — art, music, movies, or books continue to generate
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