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DGHS warns IPL on surrogate ads, but will the crackdown be enough?

DGHS also instructed that there be no "sale of tobacco/alcohol products in all affiliated events and sports facilities."

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Sandeep Goyal

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In a letter earlier this week to India Premier League (IPL) Chairman Arun Singh Dhumal, Director General of Health Services (DGHS) Atul Goel made many a telling point.
 
He urged Mr Dhumal to ensure that cricketers do not, directly or indirectly, engage in any form of surrogate advertising for tobacco or alcohol. The director general wrote, “IPL should strictly implement the regulations banning all forms of tobacco/alcohol advertising, including surrogate advertisements, within the stadium premises where the games and related IPL games/events are held as well as during telecast sessions on national television.”
 
He also instructed that there be no
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