The gender pay gap in the IT industry is as high as 29 per cent, according to a Monster Salary Index India IT Sector Report 2014

Gender gap in IT industry

Business Standard

Millennials want less rigid work hours and expect their companies to support mobile working, finds a VMware report

Millennials prefer mobility at workplace

Data and analytics is expected to become the leading source of revenue growth for the tech sector over the next two years. The jump in expectations is due to  high demand for cloud and mobile services, which are generating huge data, says a KPMG survey

The rise of data and analytics

A new global research from Oracle indicates that workers around the world are happier than ever to work in a mobile and flexible way. Still a majority of organisations are yet to embrace mobility solutions

Enterprise mobility on the rise

In the personal care segment, most of the social media buzz is on brand-owned channels. In other words, the  buzz requires push from the brand. Most of the brands are not yet very high on earned media but have stepped up efforts to spur conversations.Seventy-seven per cent engage with their audience on Facebook. HUL's Dove had the highest fans on Facebook and P&G's Gillette is the most followed brand on Twitter.

Personal care keen to shore up earned media

Sector-wise allocations in 2014Retailing attracted the most, accounting for 23.4% of the total investments in terms of deal value, with an aggregate of $1,854 million. Software & services was the second, attracting $1,069.8 million (13.5%) across 172 deals in 2014. Real estate, capital goods and pharmaceuticals, biotechnology & life sciences were the other top groups.

A snapshot of pe activity & deals

Whistle-blowing is the buzz word among Indian organisations but compliance to the policy is still low. While majority have a whistle-blowing mechanism, only a few are fully compliant with the Companies Act 2013, finds an EY survey

India Inc needs effective whistle-blowing policy

Entertainment is the most popular online search category in India, with videos and music representing the largest sub-categories

Entertainment pips social networking in online search

Liquidity events/exits this yearThe year has seen 124 exits. There were 58 open market exits worth $1,419 million. Goldman Sachs sold 1.91% stake in Mahindra and Mahindra Ltd for $277.79 million

A snapshot of PE activity & deals

Indian organisations continue to rely heavily on traditional channels for their employer branding.A majority of these organisations (78 per cent) depend on their career sites to spread their brand message, followed by campus outreach programmes, says a People Matters-Monster.com survey

Get employer branding right

Even as most workplaces are set up as open plan offices for maximum group interaction, employees say they need more privacy for  productive work

Giving introverts control

Nielsen studies indicate that rural consumers are no longer just buying mass products

The rise of super premium

Salaries across Asia Pacific set to rise by an average 7% in 2015, up a fraction from 2014, with China and Vietnam the main drivers, but a pick-up in inflation means that pay increases in real terms willdrop slightly, finds a survey

Wages in Asia-Pacific set to rise on better economic growth

Information security spending is not keeping pace with increases in the frequency and costs of security incidents, despite elevated concerns about cyber risks

Managing cyber risk

Globally, gamers average 37 minutes a day playing games.

What are we playing?

E-commerce companies face a challenge of tackling the multi-screen consumer. As per estimates, 98 per cent of the multi-screen users move between different devices and screens during their purchase journey. Retargeting them on mobile apps and sites  can help e-retailers drive more sales

Retarget mobile ads to boost revenues

Consumers' fear for the erosion of cultural identity needs a new approach to marketing, says VML Qais' GenAsia 2014

Brands need to appeal to  cultural identity of users

Companies that don't invest in updated technology not only risk a loss of productivity, they also put themselves at a disadvantage when attracting, motivating and retaining the right talent, says a Dell study

Technology: The secret to happy employees

Indians feel most loyalty to the bank category, followed by mobile network providers and technology brands, finds a report

The loyalty factor

Facebook, whether organic or paid, is the most popular social network for marketers this holiday season. In fact, social media is used by 70 per centof marketers, finds an Experian survey

Social sharing

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