Moov, the flagship brand of Paras Pharmaceuticals, is going off the beaten track. Known as the &ldquo;housewife&rsquo;s companion&rdquo; for over 23 years now, Moov is now reaching out to the husband as well.

'Mooving' with time

Business Standard

Swiss luxury watch maker Tag Heuer is now looking beyond the metros. The company, which has seen its share in the estimated Rs 1,200 crore Indian luxury watches market, grow to 8 per cent, will multiply its presence in the country through multi-branded outlets in the smaller cities.

Tag Heuer looking beyond the metros

During a recent visit to Taipei, an advertising professional, on seeing Times of India&rsquo;s &lsquo;A day in the life of India&rsquo; commercial, posed a curious question to me, &ldquo;how can a commercial be borne out of such a serious issue that affects your society?&rdquo; In response I explained how the parody on redtapism, far from trivialising the issue of corruption or brushing it under the carpet, resonated strongly with the voice of India. This voice accepted India with all its shortcomings and subsequently dealt with them in an open, transparent manner.

Voice of India

Mahindra &amp; Mahindra wants to do a Scorpio in scooters. Will it succeed?.

Scooter Diaries

HCL has come out with a new campaign to promote its ME range of laptops.

New trick

Top automotive component makers want to diversify to new markets.

Moving on

    They all have been awarded geographical copyrights.

Answers to last week's quiz (#116)

Seven steps that helped CEAT turn around.

Back on track

Skoda wants to accept bookings for a few variants of the Fabia, a hatchback, only online and not through its dealerships. Skoda has three other cars in the market &ndash; the Octavia, Laura and Superb &ndash; but it is the Fabia that can drive volumes for the Czech automobile maker. (It plans to launch the Yeti, a sports utility vehicle, soon.

Skoda: Online move

Dell&rsquo;s acquisition of Perot System for $3.9 billion is being seen by most analysts as a strategic call. This will give Dell an enlarged footprint. Both the companies will get a chance to diversify. Of course, it will make Dell a service powerhouse &ndash; globally and in the country too.

Dell: Dell gets bigger

Growing at the rate of 6-7 per cent annually, the market for aerated drinks in India is primarily dominated by Pepsi and Coke, enjoying a combined share of 95per cent of the market. The market consists of cola products and non-cola products &ndash; of which the cola segment constitutes 62 per cent.

KIT:  Indian Market for Aerated Drinks

The top 10 business bestsellers

    Identify this university in the US that is named after its founder who used all the fortunes he amassed while in colonial service in India and was the first president of Madras.

The Strategist Quiz (117)

Ek hi bite me sweet bhi, salty bhi, says the latest television commercial of Parle Products&rsquo; Krackjack. It&rsquo;s a direct potshot at market leader Britannia 50-50&rsquo;s kabhi sweet, kabhi salty proposition.

Krackjack takes on 50-50

Zac has a problem staying fit; he has a paunch and needs to exercise. And there is a queue of people who want to take him out for a walk. They include Mahesh Bhatt, Yuvraj Singh, author Chetan Bhagat and actress and model Gul Panang.

Telecom firms ring in web ambassadors

Jivi Sethi&rsquo;s one-off retro-pop furniture line has found many takers. Archana Jahagirdar discovers what makes it tick.

Getting Jivi with it

Despite the pillage and plunder that accompanied the sack of Seringapatam, Tipu Sultan&rsquo;s treasures continue to excite prurient curiosity.

In search of Tipu's wealth

Singapore-based Poole Associates debuts with its first &ldquo;eatertainment&rdquo; project in Delhi.

Vietnam with a twist

Would I spend Rs 6,000 for Anaarkali&rsquo;s two-person portion of gourmet butter chicken? To put this into perspective, for that kind of cash I could buy nine bars of Amedei Porcelana cacao chocolate, a tiny spoonful of Iranian Almas caviar, three to five cups of Kopi Luwak coffee, or about one pound of Wagyu beef.

The 6,000-rupee question

Anish Kapoor is certainly making a mess of the Royal Academy of Arts in London. Every 20 minutes, a cannon goes off in one gallery and shoots a projectile of red wax into a second space. There&rsquo;s already a mass of scarlet splatter on the wall and a growing heap of gore-like gobbets on the floor. By the time the show closes, it&rsquo;s going to be ceiling high.What&rsquo;s more, this brilliantly colored detritus looks beautiful. The Turner exhibition at Tate Britain may have more art-historical meat, but for sheer blow-your-mind, blast-off- your-footwear spectacle this is the exhibition of the autumn.

Spreading spatter

Just two and half decades ago, Premier was one of the largest companies in India .The same firm is all set to launch the Rio &mdash; a Rs 5-7 lakh mini SUV for the city. The car, loosely based on the erstwhile Daihatsu Terios, will be assembled in India from Chinese kits. Decent looks and diesel power should find some takers, especially with that price tag.

Blame it on Rio!

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

Page 1127 - Supplements