Page 1261 - Supplements
The rewards of loyalty
Loyalty programmes aim to encourage consumer patronage, few brands got the recipe right in India
Innovate together
Unlike the linear model of innovation, co-creation invites insights from all the stakeholders on an ongoing basis
Crowdsourcing cuts down unnecessary expenses: Arun Mehra
Interview with CEO, TalentHouse India
Copying a programme from another company might be costly: Siddharth S Singh
Interview with Director, Fellow Programme in Management and Associate Professor of Marketing, ISB
Volkswagen gears up to change India strategy
New small car, Up, to have increased length even as the company explores a mini-SUV for the Indian market
Lots to play for after the game
Even though he has uttered the R-word, Sachin Tendulkar's brand appeal is safe
Nokia continues to bank on low-cost smartphones
Days before the launch new Windows Phone 8, launches a sub Rs 11k Windows 7.5 phone in India
Windows 8: Make-or-break moment for Microsoft
The pricing strategy for India is aggressive, but will it work?
iPad Mini: Apple takes a small bite of market
The iPad Mini hits store shelves in the US starting November 2, but Apple has not disclosed its price for Indian markets or the launch dates
Picks of November
Non-fiction dominates our selection for next month
Want a billion dollar mansion?
Got a few hundred crores? Get a home in Lutyens' Delhi, next to where some of the most important men in India live