Page 1275 - Supplements
Fresh 'Aer' in air care market
Why Godrej, which gave up Ambi Pur two years ago, re-entered the category
Winning the relationship game
Social media communication, unlike broadcast media, cannot be forced upon the consumer
The new social order
Social media is a long-term commitment and not a marketing gimmick
Begin with a purpose
This extract shows how Ingvar Kamprad's company IKEA shocked the Swedish furniture industry by offering products that were not just cheap but were both stylish and of impeccable quality
Creating advantage from adversity
With uncertainty and complexity now becoming a permanent feature of the business landscape, companies have little choice but to develop a strategy to manage it
When making acquisitions you have to have the right balance of patience and speed: Rajeev Batra
Interview with professor of marketing, University of Michigan, USA
Old concept, new application
In a low-involvement category, Servo attempts to charm consumers by bringing kids, cricket and machines together
KIT: Workwear and uniforms market in India
Strategic tools for the practising manager
Huge opportunity exists on branding India: Wally Olins
Interview with Chairman, Saffron Brand Consultants
The battle for niche oral care
Hindustan Unilever's entry into the sensitivity and mouthwash segments is a wake-up call for Colgate, GSK and Johnson & Johnson
IndiGo sticks to the basics
A signature cocktail of on-time performance, clean aircraft and good on-board service has helped India's youngest airline become the largest
The big picture
Is more horsepower enough to put the Chevrolet Captiva on the top slot of the SUV segment?