Page 1310 - Supplements
Jaguar shows off its wild side
The jury is out on the marquee brand?s new campaign. While some say it tries to accomplish too much, others think it?s avant-garde enough to capture consumers? attention
Brand hockey gains ground
The World Series has shown that even an alternative sport can find takers provided it is marketed well
Logan is dead, long live Verito
The success of the new model has prompted M&M to work on a cheaper version
Why Paras is key for Marico
The personal care brands have given the firm a portfolio of products to play around with
For a bigger bite
To stoke growth, most ice cream brands are trying to get consumers to pay more for their frozen treats
Making off-shoring transformational
While off-shoring has delivered on its promise of reducing costs and offering greater efficiencies, it is yet to have a transformational impact on the parent organisation
On a growth curve
Consumer education and mass media communication have helped build trust and acceptance of nutraceutical products in India in recent years