Page 192 - Supplements

Andamans getaway

I'm more inclined to forgive all those mercy petitions

Maruti Suzuki's Swift keeps the lead, breaks a-car-a-minute sales barrier

Two editions down and 13 years old, the old warhorse from the Maruti Suzuki stable is still in the list of bestsellers

New Alexa marketing campaign places it at the centre of family life

Amazon claims tens of thousands of Alexa-enabled devices have been sold off

Marketers value the proximity with consumers that new age media offers

Mobile marketing too is gaining momentum due to large user base as well as ease of access

Facebook data crisis hasn't spilled over to apps in Indian market for now

Online deal discovery platform Nearbuy is among a few apps that do not have a Facebook link or log in

Change with the times: The success mantra of market leader Horlicks

The brand is also widening its appeal, targeting college-going youth as a recent digital campaign '#FearlessKota' emphasised

Reinventing Raymond one click at a time

One of the country's oldest textile majors uses digital to pitch itself to a new audience and their evolving taste in fashion

Ceat Tyres launches an employer branding campaign to woo millennial talent

The company uses humour to pitch itself as a workplace with a difference

Programmatic is transparent, but post-delivery: Vertoz CEO Ashish Shah

We are a US-based firm and our major clients are in the US

Sports, fitness and wellness market in India to grow $90 billion by 2022

Sports, fitness and wellness (SFW) market in India will grow from $35 billion in 2016 to $90 billion by 2022

Mercedes-Benz is eyeing buyers outside of the top eight cities

A programme like Brand Tour would help Mercedes-Benz go closer to buyers

Emerging markets lag in the adoption of cloud-friendly policies: Study

One of the key findings is, advanced privacy and security policies set leading countries apart from lagging markets

Sports sponsorship: Cricket rules on-ground, football steps up

On-ground sponsorships continued to grow in double digits in 2017, growing by 14.7 percent while overall sports sponsorship grew at 14 per cent in 2017 over the previous year

From Nykaa to Ethicus, brands go ethical, organic to lure luxe millennial

Digital media has spawned a slew of small home-grown labels that offer sustainability at a premium

Soft power, tough love: Sushma Swaraj, a politician who means business

Swaraj, a professional politician, doesn't waste time entertaining reporters, fellow partymen, MLAs, and so on

Meet Gyanendra Agarwal, who is burning tonnes of wood to 'save' the planet

The organisers claim that yagya was the preferred ancient Hindu method to purify air

Cry freedom: Why generous timings for boys and early deadlines for girls?

Reinforcing a patriarchal social order that aims to confine and set limits on girls in the guise that they are intended for their own good

From Mivi Collar to Jabra Elite 65t, a selection of pairs to consider

The market is flooded with headphones and earphones. Here is a selection of wireless and wired pairs to consider

Cricket's greatest XI: Which team would play for pride, with emotion?

How would they perform not as individual geniuses but as a team? It was obvious that this was actually the most important question

How to explore different unseen sides of familiar cityscapes, monuments

En route, one could visit the bustling local markets and observe the lives of the vendors closely