Marketers value the proximity with consumers that new age media offers

Mobile marketing too is gaining momentum due to large user base as well as ease of access

Media consumption dynamics are changing rapidly. Consumers are flocking to new age media, compelling the marketers to rethink their marketing and advertising strategies. The industry is witnessing a paradigm shift from one-to-many communication that defines traditional media where consumer is a passive receiver. As far as new age media is concerned, social media, search engine optimisation and marketing, and mobile command a high share of time spent by consumers on media. According to a research study by Adby Ventures, Indian digital ad space saw more than 10,000 advertisers this festive season. Almost half of these (5,000 advertisers) were present both