Page 221 - Supplements

'Automatic' choice

Ola Auto's maiden TV commercials try to define the category as the cab aggregator looks to tap the market beyond metro cities

Advertisers take a reality check on viewership over KBC, Big Boss

As marketers take stock of audience engagement and reach on prime time television, two reality shows are pointing them in two very different directions

The Strategist Quiz (#539)

The Strategist Quiz, November 23, 2017

Charging gap in all-electric car production dream

A large number of charging stations have been set up by the manufacturers of electric vehicles

Value of robotics

Indian IT providers are developing robotics process automation as a core capability

Marico sharpens focus on data

Here's how the FMCG firm is using analytics and digital tools to improve forecasting and cut inventory costs

Samsung carves a local identity for its brand

The Korean consumer electronics major wants to distance itself from challenger brands, build a single unified image across categories

Padmavati row threatens to turn 2017 into one of worst years for Bollywood

The movie starring Deepika Padukone, Shahid Kapoor and Ranveer Singh is based around a fictional event involving Mughal king Alauddin Khilji and Rajput queen Rani Padmavati

IndiGo battles an image crisis: Can airline navigate brand out of trouble?

As passenger ire continues to boil over, can the airline navigate its brand out of trouble?

Destination branding: Painting Singapore in new colours

The new campaign focuses on building a human narrative for the country

Millennial shoppers better connected than retail aides

Vantage point: Insights from cutting-edge research

Each consumer is a mini-television tower: Rohit Ohri

Digital has opened up the world, says Rohit Ohri

Creativity with technology key to success in classroom: Survey

92% students and 89% teachers in India expressed a mutual wish to see an increased focus on creativity in the classroom

Tie-ups and innovation to drive mobile wallet growth

How companies are looking to arrest a decline in the number of transactions following a sudden hike after demonetisation

Power and abuse

Abuse of power is an eons-old occupational hazard and yet there are very few who do not fall prey to its wiles

Finally, you can have breakfast at Tiffany

For generations of Hepburn fans, the outsized presence of the flagship store has allowed them to retrace her steps from the movie

CHESS#1276

The Champions Showdown in St Louis may result in two innovations

Samsung Frame TV: When the screen's your canvas

Though not the most technologically advanced, buy this TV for the artwork

What's new on the Netflix and Amazon Prime menu

These video-streaming services have served original productions such as Narcos, Bojack Horseman et cetera

Footprints in the Himalayas

What started out as a long walk for Pankaj Wadhwa has turned into an even longer journey with Himjoli