Page 256 - Supplements
Behind the scenes at Indian start-ups: Gauging the toxicity of work culture
Uber episode is an eye-opener for the start-up ecosystem, says K Ganesh, co-founder, GrowthStory
 "Behind the scenes at Indian start-ups: Gauging the toxicity of work culture")
Lunatics, zombies and jerks
Have you noticed how innocent people are forever expiring prematurely?
 "Lunatics, zombies and jerks")
The air cyclists breathe
Bicyclists in lanes separated from active traffic by a row of parked cars breathe in less pollution
 "The air cyclists breathe")
Cannes Ad Fest: 'Adidas Odds' highlights challenges faced by para athletes
Campaign aims to create shoes with two lefts or two rights, depending upon requirements of athlete
 "Cannes Ad Fest: 'Adidas Odds' highlights challenges faced by para athletes")
Telcos' 5G-based revenues to touch $269 billion by 2025: Report
From 2019 to 2025, revenues will be generated with CAGR of 161%, says report
 "Telcos' 5G-based revenues to touch $269 billion by 2025: Report")
Motilal Oswal's ad campaign: Perfecting the art of investment
Its latest campaign makes a case for reaching out to experts to make smart investment calls
 "Motilal Oswal's ad campaign: Perfecting the art of investment")
Ramco seeks to cement a place in the east; focus to be on quality and costs
Doorstep customer service is also at the core of Ramco's expansion strategy
 "Ramco seeks to cement a place in the east; focus to be on quality and costs")
The Strategist Quiz (#518)
The Strategist Quiz, July 6, 2017
 "The Strategist Quiz (#518)")
Why centre-brain marketing is the key
Marketers must tap strategy, technology, processes and people using data for creativity
Cannes Ad Fest: Highway branding of Leo Burnett's road safety campaign
We look at Leo Burnett's 'Roads that Honk' that received plaudits for safe roads innovation
 "Cannes Ad Fest: Highway branding of Leo Burnett's road safety campaign")
Cannes Ad Fest: Simplicity of 'Savlon Healthy Hands Chalk Sticks' campaign
The O&M campaign won over the jury for innovatively promoting a simple idea
 "Cannes Ad Fest: Simplicity of 'Savlon Healthy Hands Chalk Sticks' campaign")
Cannes Ad Fest: A life-saving charm of McCann Worldgroup India's campaign
Cannes Ad Fest 2017: We look at 'Immunity Charm' campaign that made India's stellar performance
 "Cannes Ad Fest: A life-saving charm of McCann Worldgroup India's campaign")
Bata pitches a new image, runs into a sticky spot
The footwear brand runs into controversy over its new campaign. Will this help or dent its image?
 "Bata pitches a new image, runs into a sticky spot")
To be effective, native advertising has to be subtle, says Mike Smith
The branded content marketplace has grown very quickly, says Mike Smith
 "To be effective, native advertising has to be subtle, says Mike Smith")
Statspeak: Top 5 hard and soft skills required in CEOs
Hard skills that are most critical for C-suite roles consists of industry and market knowledge
 "Statspeak: Top 5 hard and soft skills required in CEOs")
50% recruiters feel career growth prospects needed to retain employees
Vantage point: Insights from cutting-edge research
 "50% recruiters feel career growth prospects needed to retain employees")
How General Motors can reduce exit pain
GM has to meet expectations of all stakeholders before stopping domestic sales in India
 "How General Motors can reduce exit pain")
Data Tracker: Tracking viewers on mobile
The content landscape has changed dramatically as has viewing behaviour, says report
 "Data Tracker: Tracking viewers on mobile")
The terminally ill who teased death as first-time stand-up comedians
Four patients romance their last days with laughter and highlight the need for palliative care
 "The terminally ill who teased death as first-time stand-up comedians")
Sony Xperia XZ Premium: Near perfect
Sony Xperia XZ Premium boasts of 4K display akin to the Sony Bravia TV screens
 "Sony Xperia XZ Premium: Near perfect")