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Ramco seeks to cement a place in the east; focus to be on quality and costs

Doorstep customer service is also at the core of Ramco's expansion strategy

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T E Narasimhan Chennai
The Ramco Cements (TRCL), among the top three cement players in South India, is seeking to widen its base in eastern India with quality, penetration and customer service at the doorstep forming the core of its expansion strategy.

Ramco, which has a production capacity of 16.5 million tonne (MT) per annum, has reported robust growth in sales volume for the fifth successive quarter. According to analysts, one of the key reasons is its foray into new markets, which led to 9.5 per cent year-on-year (YoY) and 14.5 per cent quarter-on-quarter (QoQ) growth in its sales volume which rose to 2.28