The Strategist Quiz, March 16, 2017
The company wants to make Maaza a billion dollar brand, push its non-cola portfolio in the country
Jharkhand, Andhra Pradesh use celebrity endorsers and launch social media campaigns
Tetley's ad claims vitamins-filled Super Green Tea can help one live up to superhero expectations
The Irdeto Global Consumer Piracy Survey surveyed more than 25,000 adults
How online jewellery stores are trying to tackle the issue of lack of consumer trust
Consumer recall of purchase critically linked to in-the-moment survey
The next marketing superman could be a string of code
Tata group-owned budget hotel chain is going back to drawing board to reboot brand. Is it too late?
Mixologists are shaking up a new range of cocktails to cool you down on a sweltering summer day
An increasing number of young classical musicians is dabblingin fusion music
A first-hand study of a range of IS supporters offers an insightful perspective of this organisation
The restoration of Mumbai's Town Hall resurrects an old centre of debate and dissent
Honda has redefined compact vehicles with the new WR-V's bold, sporty and practical package
As ICC clamps down on big bats, Dhruv Munjal looks at how the willow has changed over the years
This could be the best gaming rig in the market
There is nothing extraordinary in the phone, apart from an improved camera
Tan Zhongyi won the world title by beating Anna Muzychuk in a tense final, which went to tiebreakers
The Skoda Superb has the looks to leave you gazing
Ping-pong is one of the fastest racket sports, requiring muscular and cardiorespiratory endurance