Page 285 - Supplements

The Strategist Quiz (#502)

The Strategist Quiz, March 16, 2017

Coca Cola plays the mango card

The company wants to make Maaza a billion dollar brand, push its non-cola portfolio in the country

Branding the state

Jharkhand, Andhra Pradesh use celebrity endorsers and launch social media campaigns

Campaign Logic: Hero-ising a healthy beverage

Tetley's ad claims vitamins-filled Super Green Tea can help one live up to superhero expectations

Statspeak: Piracy trends

The Irdeto Global Consumer Piracy Survey surveyed more than 25,000 adults

Bring on the sparkle

How online jewellery stores are trying to tackle the issue of lack of consumer trust

Vantage point: Insights from cutting-edge research

Consumer recall of purchase critically linked to in-the-moment survey

Bharat Bambawale: A robot in the marketing department

The next marketing superman could be a string of code

Spicing up Ginger

Tata group-owned budget hotel chain is going back to drawing board to reboot brand. Is it too late?

A curious mix

Mixologists are shaking up a new range of cocktails to cool you down on a sweltering summer day

The sound of fusion

An increasing number of young classical musicians is dabblingin fusion music

Wellsprings of the Islamic State

A first-hand study of a range of IS supporters offers an insightful perspective of this organisation

Thirty steps to history

The restoration of Mumbai's Town Hall resurrects an old centre of debate and dissent

Bold comfort

Honda has redefined compact vehicles with the new WR-V's bold, sporty and practical package

Blade evolution

As ICC clamps down on big bats, Dhruv Munjal looks at how the willow has changed over the years

ASUS ROG GT51CA Pascal: A beast of a PC

This could be the best gaming rig in the market

Vivo V5 Plus: Picture that

There is nothing extraordinary in the phone, apart from an improved camera

CHESS#1242

Tan Zhongyi won the world title by beating Anna Muzychuk in a tense final, which went to tiebreakers

Elegance personified

The Skoda Superb has the looks to leave you gazing

Wendy Lyons Sunshine: Staying young with ping-pong

Ping-pong is one of the fastest racket sports, requiring muscular and cardiorespiratory endurance