Page 303 - Supplements
Modi in the age of populism
With all his efforts to transform the economy stymied, PM wants to redefine the political narrative
 "Modi in the age of populism")
The disruptive forces of 2016
The year has forced an overhaul within the advertising, marketing and branding community
 "The disruptive forces of 2016")
2016 taught us how to respond, not just react
One should look at disruption and volatility as opportunities to do things differently
 "2016 taught us how to respond, not just react")
Spot the winner
Here's a list of ads, chosen by our experts
 "Spot the winner")
Local vs global brands: For India, from India
In China, local brands comprise 75%of shopper decisions followed by Indonesia (61%) and India (57%)
 "Local vs global brands: For India, from India")
Marketing needs to pick up where politics left off
But in many ways 2016 has been a watershed year for data to go wrong
 "Marketing needs to pick up where politics left off")
2016 shopping trends: Bulk buys, online purchases, private labels
Shoppers are increasingly visiting only one modern-trade store
 "2016 shopping trends: Bulk buys, online purchases, private labels")
Immersion of brand experience is the key in the digital age
At the core of brands success is the experience it creates for a fan
 "Immersion of brand experience is the key in the digital age")
A glorious century
One of India's most prestigious golf tournaments for women turned 100 this month
 "A glorious century")
Mind the data
Year 2016 offered fresh insight into the viewing habits of rural and urban India
 "Mind the data")
Campaign Logic: Building 'castles' for premium buyers
In its TV campaign, Lodha Group, promises to deliver 'magical homes of their dreams' to buyers
 "Campaign Logic: Building 'castles' for premium buyers")
Statspeak: Data privacy
71% Indians opt for 'control over privacy' rather than 'convenience of service', says report
 "Statspeak: Data privacy")
Vantage point: Insights from cutting-edge research
Referral hiring is not great for diversity at the workplace
 "Vantage point: Insights from cutting-edge research")
More in store for Spencer's
Retailer shows improved figures in 5 years with expansion of large format stores
 "More in store for Spencer's")
Data Tracker: Trading up the premium ladder
Across the world, customers are buying into the premium tag
 "Data Tracker: Trading up the premium ladder")
What makes Twitter so vulnerable?
Twitter is an obvious target for hackers as the platform is wildly popular
 "What makes Twitter so vulnerable?")
Super Mario Run: Old favourite rocks in a new avatar
The new Super Mario Run has cooler moves than its predecessor
 "Super Mario Run: Old favourite rocks in a new avatar")
New year, new games
Kakoli Chakraborty looks at some of the most anticipated ones slated to release next year
 "New year, new games")
Sudip Roy Barman, the man who ran away with the mace
Many in the state saw it as a repeat of what had once happened in the same house in the 1970s
 "Sudip Roy Barman, the man who ran away with the mace")
Goodies under the Christmas tree
As the last minutes of holiday-shopping season approach, Ranjita Ganesan lists some gifting ideas
 "Goodies under the Christmas tree")