Page 305 - Supplements

Wildcraft steps out of a niche

Company eyes apparel and footwear with aim to fulfil head to toe needs

Google brands its service in pixels

The search giant bets on the popularity of its services in India to push Pixel

Clients hire us to service their business, not win awards, says Bowen

Bowen, who has worked earlier at Y&R and Ogilvy & Mather, is considered one of the sharpest minds in the business

Campaign Logic: Joy of doing our bit and giving back

Bankbazaar.com's new digital ad urges young consumers to "play their part" in contributing financially to their own weddings

JSW swings one for the brand

The steel maker is leveraging its support of non-cricket sports to build and shape its corporate image among customers and employees

We want to engage the largest food enthusiast community: India APAC CEO

Interview with Piyush Sharma, chief executive officer, India APAC, Zee Living

Brands step up CSR pitch

Companies are fusing social objectives with their business plans as they try and bring about brand-CSR integration to communicate with consumers

Data Tracker:Top 5 consumer trends for 2017

Consumer behaviour is the mystery that brands have tried to crack for centuries

Statspeak: The app world

94% the Android OS platform dominates the market with highest contribution in terms of smartphone web traffic

Vantage point: Insights from cutting-edge research

Digital is fast-changing the rules of B2B consumer engagement

Akai's second coming

After a six-year hiatus, the Japanese brand re-enters the Indian consumer durables market riding on a new pricing and distribution strategy

Tanzanian Tussle: Will Vijender get the better of Francis Cheka

Against the more seasoned Francis Cheka, Vijender Singh faces a tricky battle that he is favoured to win

Driving force: A peek into Onkar S Kanwar's life

A new biography of the industrialist recounts Apollo Tyres' aborted bid to acquire the US' Cooper Tires

Ashish Sharma: Yay! Holidays!

This tight-knit community is highly vigilant against possible predators who consider the depressed fair game

Urban life and the arts

SMART is run by a team under the aegis of the India Theatre Forum and managed by Junoon Theatre and India Foundation for the Arts

CHESS#1230

Various sections at the London Chess Classic are heading for tight finishes

Technology knows NO AGE

In Maharashtra, tech classes are helping the elderly embrace Skype & WhatsApp to stay connected with their families

Zero-impact running

The Zero Runner was introduced in 2014 during the Boston Marathon, though the first prototype came out about 10 years ago

A film for the next generation

100 Years, a strongly guarded secret kept safe in a vault, is a unique film project that will only release in 2115

Mythical meanderings

In the uninhabited Delos and the party-ready Mykonos, Greece is as eclectic as its history, writes Geetanjali Krishna