Page 338 - Supplements
Understanding the rural digital buyer
India's Internet economy could triple in size by 2020 and a big part of that growth will come from rural markets
The innovation factory
Godrej & Boyce is an illustrative example of how, by pursuing innovation relentlessly, corporations and brands can continue to enjoy consumer trust
 "The innovation factory")
 "The Strategist Quiz (#474)")
 "Statspeak: Gaps in grocery")
Redmi 3s Prime: Packs a punch
The Redmi 3s Prime is everything a budget phone aspires to be
 "Redmi 3s Prime: Packs a punch")
Pitch Madison review lowers ad growth forecast by 3.6%
Reduced spends by e-commerce players on TV leads to mid-year review of ad projections for 2016
 "Pitch Madison review lowers ad growth forecast by 3.6%")
 "Indians gauging e-commerce sales to fix prices of used goods")
Turn things around
Leaders who wish to transform their organisations need to focus on the customer and encourage innovation
 "Turn things around")
SpiceJet: Flight from cold realities
SpiceJet's maiden TV commercial promises a hot meal on board, spacious legroom and a reprieve from long queues, all with a dash of humour
 "SpiceJet: Flight from cold realities")
De-growth in external storage after telecom spending slows
The enterprise storage market was largely driven by banking, professional services and telecom organisations in this period
 "De-growth in external storage after telecom spending slows")
Brands have a lot to learn from Pokemon GO's success: Jon Cook
Interview with Global chief executive officer, VML
 "Brands have a lot to learn from Pokemon GO's success: Jon Cook")
Companies unprepared for strains of more complex ransomware
So far in 2016, ransomware has become the most profitable malware type in history
 "Companies unprepared for strains of more complex ransomware")
 "The Strategist Quiz (#473)")
Premium phone
Available in pink, blue and black, the latest addition to the Vertu Aster collection is available in Vertu boutiques and on Vertu.com at the price of £3,900
 "A photo-op to promote the arts")
Rocking every party
LG's new speaker system almost makes the bass jump out, but is perhaps only fit to be used at farmhouses
 "Rocking every party")
From the Kayasth kitchen
Anoothi Vishal's latest book, Mrs LC's Table, traces Kayasth culture through its food
 "From the Kayasth kitchen")