Page 340 - Supplements
Star looks for glory, fumbles at the stands
Even as Star Sports flexes its marketing muscles for Rio Olympics 2016, advertisers play the waiting game
 "Star looks for glory, fumbles at the stands")
More than 64 per cent Indians listen to FM radio every day
The increased acceptance of FM radio is attributed to the ease of access
 "More than 64 per cent Indians listen to FM radio every day")
 "Data Tracker: Setting the table")
Micromax Canvas Lapbook L1160: Good looking, great for light work
It's a good-looking device: Black, with a metallic finish; sleek, with a streamlined body
 "Micromax Canvas Lapbook L1160: Good looking, great for light work")
 "Windows 10 Anniversary Edition: 10 things to look out for")
Oppo F1S: Interesting launch but overpriced
At Rs 17,990 it might lose out to other powerful and feature-rich smartphones
 "Oppo F1S: Interesting launch but overpriced")
Brands bring it on at Rio
Edelweiss, Tata Salt, Amul, Samsung and a clutch of other companies commit close to Rs 10 cr for the Olympics, look at ways to maximise viewer interest and involvement
 "Brands bring it on at Rio")
Statspeak: E-cash countdown
Non-cash contribution to consumer payments will reach 40 per cent.
 "Statspeak: E-cash countdown")
Automation can transform sales
Marketing needs to play a bigger role in harnessing data and using it to drive customers through their purchase life cycle
 "Automation can transform sales")
Campaign Logic: Being healthy never goes out of style
A new campaign by DS Group's Ksheer brand harps on the product's health benefits to drive home the message that it is one good habit that is easy to sustain
 "Campaign Logic: Being healthy never goes out of style")
 "The Strategist Quiz (#472)")
Donning a sporting cap
Partha S Banerjee has joined Sportskeeda as chief operating officer (COO)
People risks on the rise with growing global M&A activities
Thirty-four per cent of the sellers are finding more and more of their divestment resources are required to address HR issues
 "People risks on the rise with growing global M&A activities")
Increasingly competition is going local: Baskar Subramanian
Interview with Co-founder, Amagi
 "Increasingly competition is going local: Baskar Subramanian")
Ticking the cross-channel box
Brands born online are taking an omni-channel route to give profitability their best shot
 "Ticking the cross-channel box")
Being a lifeguard at the Olympics
Lifeguards at the Rio Games have perhaps the best view in the house, as they are among the few people permitted on the pool deck
 "Being a lifeguard at the Olympics")
Why you won't see some shoe logos at Rio
The track and field events at the Olympics this month will showcase elite athletic talent and, if you look closely, creative subterfuge
 "Why you won't see some shoe logos at Rio")
Jason Bourne is the same old, same old
The latest instalment in the Bourne series is a trip down memory lane, but a jaded one
 "Jason Bourne is the same old, same old")
Budhia Singh: Born to run is an epic tale of state failure
Budhia Singh: Born to Run stays true to the travails of a child prodigy and could be relevant even 10 years from now
 "Budhia Singh: Born to run is an epic tale of state failure")