Page 425 - Supplements
Reggae at RIFF
The ninth edition of the Jodhpur Rajasthan International Folk Festival will see reggae music blending with folk
 "Reggae at RIFF")
 "From Kunal to Koothrapali")
 "Rise of the 'ruggeds'")
 "Ashok Gupta blew the lid off the cash-for-tickets scandal")
Marketing in the shadow of the elephant god
Companies employ unique methods to showcase their brands at the ongoing festival in Mumbai
 "Marketing in the shadow of the elephant god")
Brands play ball to cricket's siren call
Advertisers queue up as India-SA series takes off from Friday; Paytm to pay close to Rs 45 crore for television and on-field sponsorship
 "Brands play ball to cricket's siren call")
Telenor claims back its identity
Keeping its positioning as a mass market brand intact, Uninor becomes Telenor; launches a Rs 100 crore rebranding campaign
 "Telenor claims back its identity")
Stars shine on the start-up parade
Flush with funds, Big Basket, OLX, Quikr, First Cry and many others are using celebrity endorsers to build their brands
 "Stars shine on the start-up parade")
iOS 9: The first few hours
For starters, the download process is quite smooth and less painful compared to iOS 7
 "iOS 9: The first few hours")
Crease control
One of the finest analysts in cricket provides an entertainingly informative book about what makes leading batsmen tick
 "Crease control")
Brands play the Indicash card
Tata Communications is using its pan-India network of ATMs as advertising and promotion centres for brands and dark stores for e-commerce companies
 "Brands play the Indicash card")
Where's my mobile?
Nomophobia, the fear of being out of mobile phone contact, is on the rise
 "Where's my mobile?")
Branding and CSR go together
The problem is that too many firms resort to 'green washing' purely for the purpose of public relations
Look who's back - it's Pac-Man
Available for free on iOS and Android, the game has clocked more than 5 million downloads in the two weeks of its launch
 "Look who's back - it's Pac-Man")
Making a smart TV smarter
The iBall Splendo is a wonderful addition to your home, provided your needs are few
 "Making a smart TV smarter")
Moto X Play: Good but nothing very special
The phone doesn't have any cons but at the same time doesn't bring anything new to the table
 "Moto X Play: Good but nothing very special")
Strategy: Scripting a 'Modern' story
An old brand changes hands from HUL to Everstone, sparks plans for expansion and rejuvenation
 "Strategy: Scripting a 'Modern' story")
 "The Strategist Quiz (427)")
Book Extract: Learn to say sorry
When you need to say sorry for a misstep, you need someone who thinks like an owner and loves the customer
 "Book Extract: Learn to say sorry")