Strategy: Scripting a 'Modern' story

An old brand changes hands from HUL to Everstone, sparks plans for expansion and rejuvenation


There is an anecdote about Modern Foods, the Hindustan Unilever bread and bakery division, which was recently acquired by Nimman Foods, an Everstone-controlled company, for an undisclosed consideration. HUL (earlier Hindustan Lever), swooped Modern up, way back in 2000 from the government, because

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First Published: Sep 20 2015 | 9:49 PM IST

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