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Strategy: Scripting a 'Modern' story

An old brand changes hands from HUL to Everstone, sparks plans for expansion and rejuvenation

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There is an anecdote about Modern Foods, the Hindustan Unilever bread and bakery division, which was recently acquired by Nimman Foods, an Everstone-controlled company, for an undisclosed consideration. HUL (earlier Hindustan Lever), swooped Modern up, way back in 2000 from the government, because
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First Published: Sep 20 2015 | 9:49 PM IST

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