Page 469 - Supplements

6 books to watch out for this summer

A preview of some upcoming books to pack for the summer vacations

That streak in the sky

It's man-made, it's 450 tonnes in weight and yet glides brightly across the sky. The author tells you how you can see the International Space Station from your city

Nissan Patrol: Sheer strength

The Nissan Patrol is possibly the toughest SUV in the world, says the author, after safely negotiating steep inclines from behind its steering wheel

Revisiting stories to revive Dalit history

Dalit History Month hopes to refocus the world's attention on the experiences of the community

Chess (#1144)

In the name of Salman

Bhaijaanz is a restaurant in Mumbai themed around the Bollywood actor and started by a quintet of his diehard fans

My Life My Style: Karan Johar

'I don't accessorise, I dramatise'

All work, all weak

Can Shylock be wicked in Germany?

Günter Grass always wrote against the grain and, as his poem on Israel and Iran shows, he was ready even to take on Germany's collective guilt over the Holocaust

Hindu divided family

The Bharat Ratna conferred on Madan Mohan Malaviya has exposed the frictions within his family

Swirl, sniff, sip and savour

Till kingdom come

The new way forward: Soft robotics

Scarecrow makes it to world's top independent agency list

Compiled by thenetworkone, a global body of independent agencies, and Campaign UK, a noted ad magazine, the list lends bragging rights; also, an Indian agency is featured on it after a three-year gap

Aquaguard switches from direct selling to retail

Eureka Forbes has also launched a premium water purifier called Dr Aquaguard that will be pushed through direct sales only

Women score high in sports endorsements

Sania Mirza's mix of on-field performance and off-field persona has put her in the league of male cricketers like Rohit Sharma and Shikhar Dhawan

Surprise winners steal the show at Goafest

Agencies like Linen Lintas, AutumnWinter, Early Man Films made it to the top 15 at the Creative Abbies. Even mid-sized agencies like Contract came to the forefront

KKR's brand equity works hard

Makes it line its coffers with revenue from sponsors old and new, including Gionee's Rs 54 crore

Fifty shades of brand symbolism

Is your new logo doing more harm than good? Here's a look at the issues that could potentially derail a redesign exercise, and how to get around them

Super consumers are not just social media junkies