Page 474 - Supplements

Nature's Basket weaves a tight online plot

After sorting its technology platform with Ekstop's acquisition, Godrej Group's modern retail chain eyes a 10 per cent growth in one year

Brent Owens: The nice guy who finished first on Masterchef Australia

The unassuming winner of the sixth season of Masterchef Australia reveals how he went from being a bobcat driver to a culinary sensation

Sponsors vote with their wallet for Mumbai Indians

While the IPL team bids adieu to Adidas, its long-term sponsor (kit partner), it signs on two sponsors for three-year terms besides getting fresh ones

Power, North Star step into affordable luxury

Bata India is revamping two of its oldest and best-known brands to tap a fast-growing segment of the youth market

How to automate your house

Now control the air-conditioning in your room from office or pull the drapes while returning from work. The author lists the gadgets that make your house a smart home

Frooti grows up with a new look

Aiming to target the youth and emerge out of the shadow of its 'kids' drink' legacy, it has changed it looks and taste

Online assessment tools preferred for training

Mondelez to 'Perk' up war with Nestle

The snacking giant ropes in a new brand endorser to create buzz as Nestle's wafer-chocolate brands, KitKat and Munch, grow

Win back lost customers

With a cross-channel retargeting strategy, brands can improve customer conversion rates

Twentieth Century Fox readies merchandise with new ally

While The Simpsons merchandise will target young adults, Ice Age and Rio will target kids

40 years ago...And now: Knowing circulation figures by heart was enough: Balsara

The founder of Madison, one of the largest indigenous media agencies, recalls what it was like

Honor 6 Plus cuts a dashing figure

Is the 6 Plus capable of competing with other flagship devices?

Moto Turbo: It's big, powerful & has punch

If you are looking for a big-screen smartphone packed with a lot of features and can perform, this device will not let you down

PR needs a seat at the leadership table

A fatal obsession

Offer choice in employee benefits

Why you may need a chief external officer

The Strategist Quiz (#402)

Navigating common strategy traps

The trade-off between exploiting existing businesses and exploring new opportunities is a constant challenge

40 Years ago... and now: Going against tradition

Winning over employee trust and reacting quickly to market demands helped Apollo Tyres move ahead during the uncertain economic environment of the seventies