Page 495 - Supplements
A Greek tragedy, a French film festival and tree walks to jazz up your weekend
Some cultural recommendations to enliven your weekend
 "A Greek tragedy, a French film festival and tree walks to jazz up your weekend")
 "Advanced Facebook ad techniques for 2015")
40 years ago...And now: Prestige expands but with caution
It has had to bring back its popular tagline, expand beyond south India to make its diversification work
 "40 years ago...And now: Prestige expands but with caution")
Football clubs have a new goal
International clubs are eager to cash in on the game's popularity in India with branded merchandise
 "Football clubs have a new goal")
Van Heusen's bespoke pitch
Aditya Birla Nuvo gets two more brands ready to tailor their range according to the customer's wish
 "Van Heusen's bespoke pitch")
Cinema advertising on the fast track: Group M
The largest media agency network forecasts 20% growth for cinema ads in 2015, second only to digital at 37%
 "Cinema advertising on the fast track: Group M")
Can racing knack help Mahindra at home?
The Mumbai-based SUV leader is a major supplier of bikes to Moto3 international teams. Struggling in the Indian two-wheeler market, it hopes there is a rub-off
 "Can racing knack help Mahindra at home?")
Samsung's 'Edge' over tomorrow's smartphones
The Galaxy Note Edge's curved display increases the scope for multitasking
 "Samsung's 'Edge' over tomorrow's smartphones")
Answers to the Strategist quiz (#393)
This person is a former British Olympic rower and was chairman of Cadbury and Cadbury Schweppes for 24 years
The Strategist top five
VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT by by Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Programmatic ads will become more human
In 2015, programmatic algorithms and systems will increasingly differentiate themselves based on their ability to manage cost effectiveness on behavioural metrics while delivering campaigns that build
 "Programmatic ads will become more human")
Gender pay gap still significant
Workers in domestic companies earn about Rs 115 per hour less than workers in firms partially owned by foreigners
 "Gender pay gap still significant")
Connecting rural India
Rural India is not a downgraded version of urban India. It is a different market. Creative marketing is needed to gain access to this untapped market
Driving profits through big data
However, for most businesses, this mountain of transaction history sits untapped in corporate ERP systems
 "Driving profits through big data")
The price of bad sales hiring
It is difficult to make a real change until a catalyst rocks your world
 "The price of bad sales hiring")
The new Indian man: A dream consumer for marketers
The modern man's insatiable attitude and need for escape have made him the most sought-after consumer
 "The new Indian man: A dream consumer for marketers")
40 Years ago... and now: Making for India
The focus on manufacturing in India and collaboration with local partners helped Philips tide over the restrictions of the seventies
 "40 Years ago... and now: Making for India")
It's time companies understood consumer psychographics: Nissan Joseph
Interview with managing director & general manager, Crocs India
 "It's time companies understood consumer psychographics: Nissan Joseph")
Book Extract: No trace of history at Huawei
Huawei CEO Ren Zhengfei does not want the firm to take on pressure from legacy. Employees are measured by their competence and contribution
 "Book Extract: No trace of history at Huawei")
Moving up the value chain
The truck industry is considered a commodity market with price generally topping the list of buying criteria. Here's how Tata Motors, Ashok Leyland and BharatBenz have created a 'premium' image for th
 "Moving up the value chain")