Page 505 - Supplements
My top five campaigns
K V Sridhar (Pops), lists out his favourite ads in 2014, and explains what made them sticky
 "My top five campaigns")
Trends that defined brands' world
We get honchos in four arenas that shape up a brand, to talk about the trends that either took roots or grew stronger this year
 "Trends that defined brands' world")
The over-40 Bournvita quiz logs in to YouTube
One of the first branded TV programmes, BQC goes digital-only for today's quizzers
 "The over-40 Bournvita quiz logs in to YouTube")
Winning in a slow-growth economy
A good way to navigate a downturn is to take the 'slow in, fast out' approach. Smart companies set up early warning systems, which help them plan better and emerge stronger
 "Winning in a slow-growth economy")
 "Make apps, e-tailing presence work harder")
Nick's toons revel in telefilms
Besides extending its original Indian characters to merchandise and on-ground events, Viacom18 is stepping up telefilms based on these
 "Nick's toons revel in telefilms")
 "Options galore for gamers")
 "Answers to last week's quiz (#388)")
 "The Strategist Quiz (#389)")
Measurement continues to be a challenge in digital media: Barry Cupples
Interview with Global CEO, Investment OmnicomMedia Group
 "Measurement continues to be a challenge in digital media: Barry Cupples")
Scale doesn't ipso facto translate into an ability to make better content: David Haslingden
Interview with CEO, ZooMoo Networks
 "Scale doesn't ipso facto translate into an ability to make better content: David Haslingden")
 "Media planning is not about commodity buying anymore: Avinash Kaul")
 "Do not let research take out the joy of great advertising: MG Parameswaran")
 "Defining the new role of HR leaders")
BharatBenz: Late-mover advantage
Within 18 months of its first truck roll-out, BharatBenz became the third largest heavy-duty truck company in India. An insight into how the challenger raced ahead under unfavourable market conditions
 "BharatBenz: Late-mover advantage")
Idea Cellular: Spreading its wings
Idea Cellular went full throttle on targeted expansion and made the most of dwindling competition
 "Idea Cellular: Spreading its wings")
TVS Motor: The dark horse
TVS Motor isn't the traditional 'uncle' brand anymore. A look at the company's endeavours in its fight for greater relevance and market share
 "TVS Motor: The dark horse")
GlaxoSmithKline: Fast-tracking innovation
To combat the slowdown, GlaxoSmithKline Consumer Healthcare upped the ante with speedy innovation in its product portfolio
 "GlaxoSmithKline: Fast-tracking innovation")