Page 560 - Supplements
Tiger poaching burning bright
Author Raghav Chandra, an Indian Administrative Services officer, pens a fast-paced thriller based in Madhya Pradesh's Kanha Tiger Reserve
 "Tiger poaching burning bright")
Facebook launches 'missed call' ads in India
The so-called "missed call" ad was specially created by Facebook to appeal to users in the world's second-most populous country, and potentially in other emerging markets
 "Facebook launches 'missed call' ads in India")
Door to Tata Steel's branding
The steel maker is moving on from its mother brand to branding its consumer solutions and services
 "Door to Tata Steel's branding")
Gift packs: HUL's new recipe
Kissan gift packs will lead more such initiatives for its other food and beverage brands such as Bru and Taj Mahal. It is hoping the initiative would infuse some much-needed excitement into its food b
 "Gift packs: HUL's new recipe")
Doing more with less
Here's how e-commerce players are shoring up revenue per visit - or the money a website makes every time a customer enters the online store - to stay ahead in the race
 "Doing more with less")
Desi messenger Hike gets a boost from ad campaign
The differentiating features are geared to preserve the privacy of the users
 "Desi messenger Hike gets a boost from ad campaign")
Skoda starts its uphill climb
The Czech brand has suffered from service and delivery issues. Now, it has a blueprint to change that
 "Skoda starts its uphill climb")
Storm in an ice cream cup
Amul's super premium range might trigger a price war
 "Storm in an ice cream cup")
 "Find 7: Oppo's new racehorse")
Twin set of wheels for Nissan's comeback
The Japanese car manufacturer has quite a distance to cover before breaking into the top-five in any of its segments. Sales network and brands are ready
 "Twin set of wheels for Nissan's comeback")
 "The Strategist Quiz (#363)")
 "The Strategist top five")
 "Facial coding to measure brand affinity")
 "Five lessons from 'Rethink'")
Traditional approaches to leadership are ineffective: Josh Brand
Interview with Senior director, global delivery-corporate learning Harvard Business Publishing
 "Traditional approaches to leadership are ineffective: Josh Brand")
Book Extract: A boardroom with a view
A Board that uses poor judgement in removing a CEO too soon is just as much of a value destroyer as one that passively allows a non-performing CEO to overstay, says a new book
 "Book Extract: A boardroom with a view")
Pay and productivity
At the Goafest 2014, when corporate clients took stage to voice their unfulfilled expectations from their agencies, little did they expect to be at the receiving end with creatives voicing their conce
 "Pay and productivity")
The growing cult of personalisation
Why the death of mass production could actually be good news for brands
 "The growing cult of personalisation")
 "Digital to transform corporate marketing")
 "Rethinking cost-cutting")