Page 604 - Supplements
 "Emergency succession planning")
The campaign succeeded in creating a buzz around a new category: Gulbahar Taurani
Interview with Director marketing, domestic appliances, Philips India
 "The campaign succeeded in creating a buzz around a new category: Gulbahar Taurani")
 "The Strategist top five")
 "The Strategist Quiz (#342)")
Our growth strategy is closely linked to our manpower strategy: Ashok Sharma
Interview with Chief Executive, Auto & Farm Strategy, Agri and Allied Business, Mahindra & Mahindra
 "Our growth strategy is closely linked to our manpower strategy: Ashok Sharma")
 "Augmented reality as a business tool")
The problem of hidden information
There are some markets where owners of low-quality goods have an incentive to sell, says a new book
 "The problem of hidden information")
 "Video to drive mobile ad market")
 "What Gen Y wants")
Business as usual
Here's how some companies are ensuring high-potential women employees don't simply 'drop off' the roster
 "Business as usual")
Emeralds of the East
A rarest of rare emerald necklace is on display at the India Art Fair. For Nirav Modi, this is one of the exclusive jewel pieces he regularly creates
 "Emeralds of the East")
The future on show
Cars that you expect to be launched this year will be exhibited at the 12th Auto Expo to be held at India Expo Mart in Greater Noida from February 7 to 11
 "The future on show")
The radiant colour of darkness
The Light Within, a picture book on the vision-impaired, resonates with the vivacity of unburdened human spirit
7-Eleven formula for Twenty Four Seven
The K K Modi Group-backed convenience chain is trailing Bharat Petroleum's In & Out at petrol pumps, but it is increasing the count of its standalone stores
 "7-Eleven formula for Twenty Four Seven")
Tea brands prop up HUL's beverage play
Sustained activity around Lipton, Taj Mahal, Brooke Bond and Taaza, including new launches and advertising, has ensured beverages perform well
 "Tea brands prop up HUL's beverage play")
Diversified brands sparkle
Brand Trust rankings show Samsung at the top, followed by Sony, Tata and LG
 "Diversified brands sparkle")
Cadbury to enter new segment with Chomp
Launched under 5 Star, the rough-chew bar will be the first launch after Manu Anand took over
 "Cadbury to enter new segment with Chomp")
Loving the rough ride
With clubs mushrooming all over the country and events around the year, off-roading is seeing a surge in popularity. Ranjita Ganesan and Indulekha Aravind talk to enthusiasts about what drives them to
 "Loving the rough ride")