Page 656 - Supplements
The Strategist Quiz (#318)
What is the portmanteau of recent coinage that describes the behaviour of people more interested in their mobiles than those around them?
 "The Strategist Quiz (#318)")
Better safe than sorry
It isn't just security devices that are on the rise in this country; manned security services are on the upswing too
No shortcuts to success
Consumer education can open many doors in rural India. The best part is it is inexpensive
 "No shortcuts to success")
A missed opportunity?
Not too long ago, Unilever dropped its long time agency partner Lowe to produce a crowdsourced TV commercial for its Peperami brand
 "A missed opportunity?")
Shifting into top gear
In a dull market, Maruti has tweaked its vehicle service strategy to cut time and cover more customers
 "Shifting into top gear")
Saina and friends
Training academies are flourishing. Money is pouring in. International glory is within reach. Badminton has become the next big thing after cricket
 "Saina and friends")
No-holds-barred brand wars take root
The increasing spate of comparative advertising betrays brands' desperation as consumers cut spending
 "No-holds-barred brand wars take root")
MTR moves to stop rival from snacking on its market share
Relaunches its snacks portfolio as SnackUp after just two years of existence. Hopes course correction will speed up growth in the face of competition from Maiya's
 "MTR moves to stop rival from snacking on its market share")
Mumbai's Rs 100-cr flats
Jacuzzis and sit-out decks are standard in these high-ceiling, 13,000-sq ft homes high above the city
 "Mumbai's Rs 100-cr flats")
Chess (#1058)
The first round at the World Cup in Tromse, Norway, has whittled down the list of Candidates' hopefuls to 64
 "Chess (#1058)")
Games for the grey cells
Video games can improve cognitive skills and delay the onset of age-related declines
 "Games for the grey cells")
 "All at sea")
The voyage of the Vikrant
The aircraft carrier is a result of the Indian Navy's quest for an affordable but potent vessel
Muscles after fifty
Men aged fifty-plus are going to the gym to build their bodies. While there is no age for weight training, enthusiasts should be more cautious than youngsters
 "Muscles after fifty")
 "Little big men")
Beyond the headline
An exhibition by photojournalists tells stories of life in Kolkata
 "Gear for gamers")
 "Art wear")
Souza's shock waves
Souza's influence on Indian modernism is akin to that of Picasso on most artists
 "Souza's shock waves")