Page 659 - Supplements
Brothers in arms
Durga Shakti Nagpal's suspension has turned the spotlight on the complex relationship between ministers and bureaucrats. Veenu Sandhu, Indulekha Aravind, Sanjay Jog and Shishir Prashant explore how th
 "Brothers in arms")
Neuroscience can improve the ROI on advertising: Gayathri Swahar
Interview with, Director, Nielsen NeuroFocus, India
 "Neuroscience can improve the ROI on advertising: Gayathri Swahar")
ColorPlus sketches out a makeover plan
Raymond's once-popular casual wear brand had started showing signs of fatigue
 "ColorPlus sketches out a makeover plan")
When employee appreciation ideas backfire
HR managers know appreciation can be tricky business. The challenge lies in making sure they have employee buy-in
 "When employee appreciation ideas backfire")
Nissan & Fiat drive in a multi-marque credo
For these car makers, a single brand just won't do as they eye more volume sale in India
 "Nissan & Fiat drive in a multi-marque credo")
Chennai Express chugs into seven new markets
UTV Disney has picked new countries where actor Shah Rukh Khan has a huge draw
![[object Object], chugs into seven new markets](https://bsmedia.business-standard.com/_media/bs/img/article/2013-08/05/full/1375717702-0047.jpg?im=FeatureCrop,size=(328,185) "[object Object], chugs into seven new markets")
 "A good 'Canvas 4' users")
F15: Breaking the sound barrier
Sony is banking on the audio quality of its latest device to make a splash in the laptop market. But with just 2GB of RAM, users might be left wanting more
 "F15: Breaking the sound barrier")
Can Sony again hit the jackpot?
The fourth ranked entertainment channel, saddled with a lacklustre fiction slate, is banking heavily on KBC to bring in revenue and the audience. But it needs to spruce distribution as well
 "Can Sony again hit the jackpot?")
 "Globle appification")
Be ready, avoid a storm
Ford recalled EcoSport within weeks of launch. The company says it noticed a problem and took a remedial measure. But surely, shouldn't Ford have been more diligent at the product testing stage? What
 "Be ready, avoid a storm")
Staying optimistic key to surviving tough times
The future belongs to companies that have CFOs who can combine the best of local and global resources
 "Staying optimistic key to surviving tough times")
The 'rocketman' promo was a proactive sampling exercise: Narayan Sundararaman
Interview with, Category director, beverages & candy, consumer insight and strategy, Mondelez International
 "The 'rocketman' promo was a proactive sampling exercise: Narayan Sundararaman")
Out-of-the-box writing
To break the monotony in laying down management theory as it is, some authors are experimenting with new forms of storytelling
 "Out-of-the-box writing")
 "The Strategist Quiz (#315)")
Simplicity will be the hallmark of great companies: Alan Siegel
Interview with, CEO, Siegelvision
 "Simplicity will be the hallmark of great companies: Alan Siegel")