Page 661 - Supplements

Bournvita revives the quiz

The show has persevered as one of the longest branded formats, despite hiccups and changes in the product's positioning over the years

Worry lines appear on F&L

HUL's blockbuster fairness cream brand is suffering from a relaunch that misfired

Only full-spectrum innovation gives sustainable advantage: David Robertson

Interview with Author, & Professor of practice, The Wharton School

Holcim cements its twin brands' independence

Restructuring ACC and Ambuja Cements will ring in synergies for the parent, but they will continue to retain their individual brand identities

Saregama lets go of the physical

Licensing out production of CDs and DVDs, it will refresh its digital strategy with a new team and portal

Galaxy Mega: Size matters

Cinema on the go

Huawei Ascend Mate is being marketed as a 'pocket cinema' experience, and the device is as good as any smartphone available in the market

RDigital snaps at Croma's heels

The consumer durables and infotech retail chain space is seeing an interesting battle for leadership

Retaining rural customers

While in urban markets the customer retention strategy focuses on reducing churn, in rural markets sustaining product use through an efficient after-sales service is the main concern

We were able to improve consumer loyalty: Gautam Dutta

Interview with COO, PVR Cinemas

It takes three to tango

By avoiding certain bad habits, corporate clients, PR agencies and media can work in harmony and be of use to one another

Keep it simple

Consumers respond positively to brands that communicate with them in a straightforward way, use plain packaging and avoid going overboard

The Strategist top five

We no longer want to be bound by the rules of time schedules: J Graeme Noseworthy

Interview with, Strategic messaging director, big data, IBM

Answers to last week's quiz (#314)

Ready for your next challenge?

Taking the challenge route in advertising gets you consumer attention, but there are also situations in which an attack is answered with a counter-attack

The superstacks

Mid-day mess

Cooks have bolted, teachers refuse to taste the food. The mid-day meal scheme faces a crisis

Picture on the wall

Get projectors that give as immersive an experience at a fraction of the cost

The perfect running mate

The PX 685i is part of a new series of sports headphones from Sennheiser and Adidas