Page 669 - Supplements
Amul's buttery-smooth transitions
The brand has been able to reinvent itself with every Friday, when a new hoarding goes up at 90 locations across India
 "Amul's buttery-smooth transitions")
Lenovo makes its smart(phone) move
The Chinese PC manufacturer looks to ride its India success and tap the promising mobile devices market
 "Lenovo makes its smart(phone) move")
The monk who's sold on a fairer world
He has been described as "His Hotness" by Western women. But His Holiness the 17th Gyalwang Karmapa says he relishes the opportunities that his title brings him to strive for change in the world
 "The monk who's sold on a fairer world")
Grand on gaming
But not enough juice in the Quattro's battery
 "Grand on gaming")
 "Catch a thief with this software")
When looks can kill
The svelte Xperia Z tablet packs some punch, but is it worth the price tag it carries?
 "When looks can kill")
 "Can brands come to the rescue of the people?")
 "Big-ticket events")
 "The Strategist Quiz (#310)")
 "The Strategist Quiz (#311)")
The top 10 business bestsellers
OWN THE FUTURE: 50 WAYS TO WIN FROM THE BOSTON CONSULTING GROUP by Michael Deimler, Richard Lesser, David Rhodes, and Janmejaya Sinha
Have Indian advertisers missed the digital bus?
The writing is on the wall: Indian agencies have failed to impress the jury in the digital and the mobile categories at the Cannes Lions International Festival of Creativity 2013
 "Have Indian advertisers missed the digital bus?")
Existing customers are great advocates of a brand: Vikram Mehra
Interview with chief commercial officer, Tata Sky
 "Existing customers are great advocates of a brand: Vikram Mehra")
Embrace chaos to succeed in India: Ravi Venkatesan
Interview with author & former chairman, Microsoft India
 "Embrace chaos to succeed in India: Ravi Venkatesan")
Building strong local leadership
Business insignificance, combined with cultural and geographic distance, can lead to overdependence on local management, which is risky
 "Building strong local leadership")
Battling shorter fatigue cycles
Consumers are getting tired quickly; so brands have to respond faster. Are marketers up to the challenge?
 "Battling shorter fatigue cycles")
Box-office bonanza
Want up to 100 per cent returns on investment? Make a film. The author decodes the boom in Bollywood
 "Box-office bonanza")
The Galleon wreckage
Journalist Anita Raghavan's book captures the conspiracy and the investigation into the high-profile Wall Street insider trading scandal in exhaustive and entertaining detail
 "The Galleon wreckage")
A whisper of luxury
Fashion house Fendi's book on Italian craftmanship opens up a world of secrets that will come in handy for designers, art connoisseurs and foodies
 "A whisper of luxury")