Page 926 - Supplements
A man of words
From writing love letters for his friends to penning award-winning lyrics for Bollywood hits, Irshad Kamil has come a long way
The curious case of Laxman
Does the disastrous performance in Australia mean it's the end of the road for one of India's finest batsmen
Going beyond the conventional?
While the real estate market has grown by leaps and bounds in recent years, marketing of real estate doesn¿t seem to have kept pace
From content shop to media major
Starting as a regional humour magazine, Vikatan moved on to join the exclusive club of content companies that have managed scale across media
Budgeting for the uncertain times
The new campaign for HDFC Life Insurance's online term insurance is aimed to make the potential consumer ¿feel concerned¿
Vroom to a new look
Billboards are pass¿. Vehicles draped in dazzling graphics and vibrant colours, or vehicle wrap, is a cost-effective and environment friendly way to spread your message
KIT: Medical education sector
Strategic tools for the practising manager
Knocking the competition
As advertisers brace for a slowdown and begin to pull back their spending, brands in every other category seem to be taking direct swipes at competition
Heineken eyes the uber-premium
UB's 'new-born baby' is investing heavily in high-quality activations to nurture the brand
On the Timex watchlist
The American brand wants to take on its one-time partner, Titan
The Rafale's long flight to India
The selection of Dassault?s Rafale as India's new MMRCA fighter was only the latest step in the Air Force's long and painstaking process to pick itself a winner