E-commerce firms scale up tech efforts for upcoming festive season

Online retailers, startups are scaling up their tech and innovation efforts to handle demand from shoppers during festive season and make their shopping and payment experience seamless

E-commerce firms and startups are enhancing their technology and innovation to manage increased demand during the upcoming festive season. Their focus is on streamlining the shopping and payment experiences for consumers.

Online fashion retailer Myntra has introduced Maya, a conversational AI-powered chatbot. Launched just ahead of Myntra's annual Big Fashion Festival (BFF), Maya aims to assist users in navigating through the platform's vast range of styles, answering their specific and more complex queries while being contextually aware. "As the festive season kicks in, we eagerly look forward to our customers engaging with Maya, with the confidence that their quest for