The stock, trading at its fresh 52-week high at Rs 161, rallied 101% from Rs 80 on August 8
Reinvention started more than a decade ago, soon after company decided to exit textile manufacturing
To target young consumers through multiple channels, launch e-commerce portal
Here's how the Wadia Group brand is looking to secure the millennial's patronage
To introduce 3-4 products every year, spend Rs 100 crore on brand strengthening